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Company Description
DA Rake Luxez is a modern Indian fragrance house inspired by the artistry of French perfumery, crafting unisex scents that become an extension of personal identity. Focused on affordable luxury, the brand delivers signature-worthy fragrances with thoughtfully composed oils, long-lasting performance, and accessible pricing. Designed to resonate with the Indian lifestyle and climate, their perfumes transition seamlessly from everyday wear to special occasions. With the vision of bringing an Indian perfume house to global prominence, DA Rake Luxez creates memorable scents that become personal stories.
Role Description
This is a full-time, on-site role for a Social Media Marketing Specialist, based in New Delhi. The specialist will manage and execute day-to-day social media activities, create engaging content tailored to the brand’s audience, and implement digital marketing strategies to grow and connect with the community. Responsibilities include planning and scheduling social media posts, analyzing performance metrics, managing brand presence across multiple platforms, coordinating campaigns, and engaging directly with the audience to build community relationships.
Qualifications
- Strong skills in Social Media Marketing and Social Media Content Creation
- Experience in Digital Marketing and general Marketing strategies
- Excellent verbal and written Communication skills
- Ability to analyze social media trends and convert data into actionable insights
- Knowledge of branding, campaign management, and audience engagement techniques
- Creative mindset with an eye for aesthetics and detail
- Previous experience in a similar role in the luxury or lifestyle sectors is a plus
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
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