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Company Description Belong partners with founders, visionaries, and leadership teams to build brands that create genuine connection and give people a place to belong. The company focuses on long-term impact, translating clear market insight and ambitious vision into scalable brand strategy and human-centered design. By combining behavioral thinking with intentional design, Belong builds brands that are system-driven, not campaign-led, and aligned with what truly drives business and customer decisions. The team operates with transparency, avoiding jargon and prioritizing clarity, so clients can see how their brand is built to last. In a crowded, automated landscape, Belong helps create brands that stand out through intentionality, clarity, and lasting customer loyalty.
Role Description This is a part-time Social Media Marketing Specialist role based in Mumbai, offered in a hybrid format with a mix of on-site work and work-from-home flexibility. The Social Media Marketing Specialist will plan, create, and publish content across social media platforms to support brand storytelling and audience growth. Day-to-day responsibilities include developing content calendars, drafting posts and captions, coordinating visual assets with designers, and engaging with online communities through comments and messages. The specialist will monitor performance metrics, analyze campaign results, and recommend data-informed optimizations to improve reach, engagement, and conversions. The role also involves collaborating with strategy and design teams to ensure all social content reflects Belong’s brand values, voice, and positioning.
Qualifications
- Strong skills in Social Media Marketing and Digital Marketing, with experience managing brand presence across multiple platforms.
- Ability in Social Media Content Creation and Marketing, including planning content calendars and aligning posts to brand and campaign objectives.
- Excellent Communication skills, with the ability to craft clear, engaging copy and interact professionally with internal teams and online communities.
- Experience using social media analytics tools to track performance, interpret data, and propose improvements.
- Familiarity with brand strategy or design-led environments is an advantage.
- Organized, self-directed, and comfortable working in a hybrid setup with part-time hours.
- Relevant education or training in Marketing, Communications, Media, or a related field is preferred.
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