All India Shri Shivaji Memorial Society
Website:
aissms.org
Job details:
The AISSMS Media & Marketing Team is looking for a highly skilled Social Media Marketing Specialist to manage the digital presence and paid advertising campaigns for all AISSMS institutes.
The role requires ownership of social media platforms, lead-generation campaigns, digital advertising strategy, and performance optimization across multiple branches. The ideal candidate must possess deep expertise in Meta Ads and social media marketing, with the ability to independently manage campaigns, solve technical issues, optimize budgets, and drive measurable results.
This is not a content-posting role. We are looking for someone who understands digital marketing from a strategic, analytical, and business perspective.
Key Responsibilities
Performance Marketing & Paid Advertising
- Plan, execute, monitor, and optimize various social media campaigns across Meta Ads Manager (Facebook and Instagram) and Google Ads platforms.
- Manage multiple campaigns simultaneously for 12 schools, colleges, and educational institutes under the AISSMS umbrella.
- Design audience strategies, remarketing campaigns, and conversion funnels to maximize admissions and enquiries.
- Optimize campaigns to improve lead quality, reduce cost per lead (CPL), and maximize returns within limited budgets.
- Conduct regular A/B testing of creatives, audiences, placements, and ad copies.
Meta Business Management & Technical Operations
- Handle Meta Business Manager, Business Portfolios, Ad Accounts, Pixels, Conversion APIs, and associated assets.
- Resolve technical issues related to page access, page linking, business verification, ad rejections, permissions, and account restrictions.
- Ensure proper integration between Meta, websites, landing pages, forms, and analytics platforms.
- Stay updated with Meta policies, platform changes, and industry best practices.
Social Media Management
- Manage and grow the social media presence of all AISSMS institutes across Instagram, Facebook, LinkedIn, and YouTube.
- Prepare content calendars in coordination with institute representatives and the media team.
- Analyze engagement trends and recommend strategies to improve reach and audience interaction.
- Ensure consistency in branding and communication across all platforms.
Analytics & Reporting
- Track campaign performance using Meta Ads Manager, Google Analytics, and other reporting tools.
- Generate weekly and monthly reports covering lead generation, campaign performance, social media growth, and ROI.
- Monitor key metrics such as CPL, CTR, CPC, conversion rate, reach, impressions, and engagement.
- Translate campaign data into actionable recommendations for management.
Institute Coordination & Outreach
- Visit AISSMS institutes regularly to coordinate social media and marketing activities.
- Work closely with faculty coordinators, admission teams, designers, photographers, and external agencies.
- Assist in organizing and promoting admission drives, seminars, webinars, workshops, and outreach programs.
- Coordinate content collection and campaign execution across multiple campuses.
Required Skills
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Thorough understanding of Meta Business Portfolio, Pixels, Events Manager, Conversion APIs, and Business Suite.
- Expertise in campaign optimization, audience targeting, retargeting, and conversion tracking.
- Knowledge of Google Analytics, Google Tag Manager, and digital marketing analytics.
- Ability to troubleshoot technical issues independently.
- Strong analytical and problem-solving mindset.
- Excellent communication and coordination skills.
- Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
Preferred Qualifications
- Prior experience in the education, EdTech, or institutional marketing sector.
- Experience managing multiple brands or business accounts simultaneously.
- Knowledge of SEO, landing pages, and CRM platforms will be an added advantage.
- Certifications in Meta Ads, Google Ads, or Google Analytics will be preferred.
What We Are Looking For
- A candidate who thinks beyond simply boosting posts.
- Someone who can take ownership of digital performance and business outcomes.
- A professional who can balance creativity with data and analytics.
- An individual capable of independently managing multiple advertising campaigns and solving platform-related challenges.
- A marketer with the ability to maximize results despite budget constraints.
Why Join AISSMS?
- Opportunity to lead digital marketing initiatives for one of Pune’s leading educational organizations.
- Exposure to large-scale admission campaigns across multiple institutes.
- Hands-on experience in performance marketing, branding, outreach, and institutional communications.
- Dynamic and collaborative work environment with significant opportunities for growth.
- Feel free to reach out to career@aissms.org for any queries.
Click on Apply to know more.