Website:
vrindaclothing.in
Job details:
Company Description
Founded in 2018, Vrinda Clothing Studio is a fashion brand that fuses traditional craftsmanship with modern design to create elegant and comfortable ethnic wear. From humble beginnings to a community of over 176,000 followers, the brand is supported by a dedicated team of skilled artisans. As a "Made-to-Order" label, Vrinda focuses on sustainable practices, producing in small batches to minimize waste and ensure every piece is unique. Materials are responsibly sourced from local Indian suppliers, highlighting a commitment to sustainability and preserving local craftsmanship.
Role Description
This is a full-time on-site role for a Social Media Marketing Manager based in Howrah. The role involves strategizing, creating, and managing social media content that aligns with the brand's goals. Responsibilities include executing social media marketing campaigns, optimizing social media platforms, analyzing engagement metrics, and enhancing brand presence. The manager will also coordinate with cross-functional teams to implement comprehensive digital marketing strategies.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Strong skills in Communication and Content Strategy
- Experience in Digital Marketing and campaign execution
- Ability to analyze performance metrics and adapt strategies accordingly
- Familiarity with social media tools, trends, and algorithms
- Bachelor's degree in Marketing, Communications, or a related field
- Strong creative and organizational skills
- Passion for fashion and sustainability is a plus
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