Website:
theviralideas.com
Job details:
Company Description The Viral Ideas™ is a marketing consultancy that blends cutting-edge creativity with data-driven strategy to craft campaigns that stand out and perform. The team focuses on building strong brand presence across digital platforms while driving measurable growth and engagement. Projects range from brand awareness and community building to performance-focused campaigns that deliver clear business outcomes. Team members are encouraged to experiment, analyze results, and continuously refine approaches to keep clients ahead in a competitive digital landscape.
Role Description The Social Media Marketing Manager is a full-time, on-site role based in Varanasi. This role involves planning and executing social media strategies across platforms such as Instagram, Facebook, LinkedIn, YouTube, and emerging channels. Day-to-day responsibilities include creating and scheduling content, managing social media calendars, optimizing posts for reach and engagement, responding to comments and messages, and fostering online communities. The manager will monitor analytics, track campaign performance, and prepare reports to inform ongoing strategy. Collaboration with content creators, designers, and the digital marketing team is expected to ensure cohesive brand messaging and high-impact campaigns.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
- Candidates should possess skills in Content Strategy and Digital Marketing to plan impactful campaigns and align social media efforts with broader marketing goals.
- Candidates should possess excellent Communication skills to engage audiences, collaborate with internal teams, and present campaign results clearly.
- Candidates should ideally have experience with social media analytics tools, ad managers, and basic performance tracking (e.g., reach, engagement, conversions).
- Candidates should have strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
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