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Company Description PopcornStay is India’s fastest-growing managed homes and serviced apartments rental company, focused on delivering better rental solutions for property stakeholders and elevated stay experiences for residents. Leveraging technology and high-quality hospitality standards, the company transforms unbranded, unfurnished houses and hotels into fully furnished, well-maintained apartments. These accommodations are offered at affordable prices to working professionals, students, families, and corporate travelers. PopcornStay emphasizes customer-centric services, operational efficiency, and long-term value for both residents and property owners.
Role Description The Social Media Marketing Manager role at PopcornStay is a full-time, on-site position based in the Pune Division. This role involves planning and executing social media strategies across platforms to build brand awareness, engage audiences, and drive qualified leads. The Social Media Marketing Manager will manage daily content calendars, create and optimize posts, run campaigns, monitor performance metrics, and adjust strategies based on data insights. The role also includes collaborating with internal teams for content inputs, coordinating with designers and other marketing partners, responding to community comments and messages, and ensuring consistent brand voice. The manager will stay up to date with industry trends, competitor activity, and platform updates to continuously enhance PopcornStay’s social media presence.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and refine platform-specific campaigns.
- Candidates should possess effective Communication skills and experience in developing Content Strategy tailored to target audiences.
- Candidates should possess Digital Marketing skills, including understanding of performance metrics, audience targeting, and basic analytics.
- Candidates should possess the ability to create and manage content calendars, coordinate with cross-functional teams, and maintain a consistent brand voice.
- Candidates should possess proficiency with major social platforms (e.g., Facebook, Instagram, LinkedIn, YouTube) and familiarity with social media management tools.
- Candidates should possess strong organizational skills, attention to detail, and the ability to handle multiple campaigns simultaneously.
- Candidates should possess a bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Experience in real estate, hospitality, or consumer-facing brands, and basic design or copywriting skills, would be beneficial.
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