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Company Description
MELORAA is an online-first western wear brand redefining the 9-to-5 wardrobe for the modern Indian woman. Focused on crafting sophisticated and practical Power Dressing solutions, our collections feature premium fabrics, tailored fits, and inclusive sizing to flatter the diverse Indian body type. We aim to bridge the gap between traditional corporate attire and effortless style, offering versatile pieces that seamlessly transition from desk to dinner. Committed to sustainability and durability, MELORAA creates timeless staples that support ambitious individuals in their professional and personal journeys. Join us in empowering a community of leaders and innovators.
Role Description
This is a full-time, on-site role located in Delhi, India. As a Social Media Marketing Manager at MELORAA, you will strategize, manage, and execute social media campaigns across various platforms. You will be responsible for creating and curating content, optimizing posts for engagement and reach, implementing social media optimization (SMO) techniques, and analyzing performance metrics. Collaboration with the creative and marketing teams will be an essential part of driving brand visibility and audience interaction.
Qualifications
- Proficiency in Social Media Marketing, including platform-specific strategies
- Strong written and verbal Communication skills to craft compelling messages
- Experience in developing and executing effective Content Strategies
- Demonstrated knowledge of Social Media Optimization (SMO) techniques
- Understanding of Digital Marketing principles and tools
- Creativity, attention to detail, and the ability to engage diverse audiences
- Ability to analyze metrics and refine strategies based on performance data
- Degree in Marketing, Communications, Media, or a related field preferred
- Experience in fashion or e-commerce industries is a plus
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