Website:
lateralprostaff.com
Job details:
Experience: 3–6 Years
Industry: NBFC / Fintech
We are looking for a performance-driven Social Media Marketing Manager to drive digital acquisition, mobile app growth, and lead generation. ( Mobile App Growth is Mandatory )
Key Responsibilities:
• Manage Google Ads & Meta Ads campaigns
• Drive app installs, mobile app optimization (ASO), and user acquisition campaigns
• Plan and execute performance marketing campaigns across platforms
• Track performance (CPL, CPA, ROAS) and optimize funnels
• Handle WhatsApp marketing and lead nurturing
• Build social media presence and improve engagement
Requirements:
• Experience in performance marketing (NBFC/Fintech experience preferred, not mandatory)
• Hands-on experience with Google Ads, Meta Ads, Analytics, ASO
• Strong understanding of conversion tracking & attribution
• Knowledge of compliance in financial promotions (RBI guidelines is a plus)
Interested candidates can share their CV at :- ajay.kumar.o@lateralprostaff.com
Click on Apply to know more.