Website:
ikwdesigns.com
Job details:
Company Description
IKW Designs is a fashion brand dedicated to providing trendy, comfortable, and high-quality women’s clothing, ranging from Coord Sets and Kurtis to Pants and Shorts. With a mission to empower women to feel confident and beautiful, we are passionate about sustainability, diversity, and inclusivity. At IKW Designs, we aim to create fast-fashion solutions that reflect our commitment to positive change in the fashion industry. Our culture is rooted in innovation and values-driven growth.
Role Description
This is a full-time, on-site role for a Social Media Marketing Manager located in Ahmedabad. The role entails managing and implementing effective social media strategies to enhance brand presence and engagement across various platforms. Responsibilities include creating content strategies, optimizing social media channels (SMO), analyzing performance metrics, and collaborating with cross-functional teams to develop digital marketing campaigns. Additionally, the role involves frequent communication and engagement with the online audience to ensure a consistent brand voice and identity.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Experience inContent Strategy and Digital Marketing
- Strong Communication skills, both written and verbal
- Ability to analyze social media metrics and develop insights to improve performance
- Creativity with an eye for design and understanding of current social media trends
- Knowledge of tools like Hootsuite, Canva, or similar platforms for content creation and scheduling
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
- Previous experience in the fashion industry or e-commerce is a plus
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