Social Media Marketing Manager

Gulmohar Lane

Website: gulmoharlane.com
Job details:

Job description: Social Media Marketing Manager

Location: Jaipur, Rajasthan

Role Overview:

We are looking for an experienced and creative Social Media Marketing Manager to join our team. You will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working in the Marketing Department.

Key Responsibilities:

• Develop, implement and manage our social media plus marketing communications plan including strategy, goals, budget and tactics;
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them;
• Stay up to date with latest social media best practices and technologies;
• Contributes to marketing strategy by leveraging social media to identify and acquire customers;
• Develop social media marketing plans and programs for each product, category and directing promotional support;
• Maintains online relations with customers by organizing and developing specific customer-relations programs;
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data;
• Develops new approaches for market development, acquiring and analysing data, and consulting with internal and external sources;
• Maintains research database by identifying and assembling marketing information;
• Provides marketing information by answering questions and requests;
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions;
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results;
• Maintains social media marketing staff by recruiting, selecting, orienting, and training employees;
• Maintains social media marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.

Qualification:

Bachelor's/Master’s degree in Marketing/Communications/Digital Media or related field.

Required Skills:

• Minimum 3 years of experience as a Social Media Mkt. Manager/Strategist or similar role;
• Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google+ and other social media best practices;
• Managing a team of photographers, Videographers, product stylists, content writers & graphic designers.
• Planning Social Media Calendar MOM in advance for smooth functioning
• Generating team reports and task lists for review
• Proposing Social Media Campaigns and themes for better engagement and follower-ship on MOM basis.
• Basic Experience with doing audience and buyer persona research;
• Good understanding of social media KPIs;
• Team player with good organizational and time-management skills;
• Excellent verbal and written communication skills;
• Design knowledge and flair for Interiors is a plus.
• Timely content publishing and following SM trends.
• Tracking brand features and ability to identify the preferences of our target audience and accordingly build social media content;
• A keen eye for details.

Click on Apply to know more.