Website:
lamaisoneterna.com
Job details:
About the job
La Maison Eterna | Delhi (On-site) | Full-time | Reports to the CEO | Joining: Immediate
About La Maison Eterna
La Maison Eterna is a luxury house of handcrafted objects for the table, the bar, and the home. Our collections include silver-plated serveware, hand-blown crystal, and jade accessories, all made by artisans who have spent decades mastering their craft. We call ourselves curators of permanence. We make pieces to be kept, not replaced, and we don't follow trends. We follow the logic of objects that age well.Our social presence should carry that same restraint, craftsmanship, and quiet confidence.
The Role
We are looking for a Social Media Marketing Manager with luxury-brand experience to own the voice, aesthetic, and strategy of La Maison Eterna across social platforms. You will turn our heritage, artisanship, and rituals of hosting into a considered digital presence that builds desire and community without ever feeling loud, promotional, or transactional.This is a leadership role with direct access to the CEO. You will shape how the Maison is seen, and you will set the standard for social as the brand grows.
Key Responsibilities
Brand Voice & Strategy
- Build and own a social media strategy that reflects the Maison's positioning: timeless, understated, and rooted in craftsmanship.
- Maintain a distinct luxury tone of voice across every platform, caption, and community reply.
- Build a content architecture around our collections, the artisans and their process, hosting rituals, gifting, and weddings.
- Content Direction & CreationPlan and manage the content calendar across Instagram (our primary platform), Facebook, and LinkedIn, and evaluate and launch new platforms when they suit the brand.
- Art-direct photo and video shoots with our creative team, ensuring imagery is editorial, tactile, and light-led rather than catalogue-style.
- Write refined, evocative copy that tells the story behind each piece and avoids discount-led or urgency-driven language.
- Oversee Reels, Stories, carousels, and editorial content that connects to The Journal.
Community & Client Relationships
- Manage the community with the warmth and discretion expected of a luxury house.
- Coordinate with the Concierge team so social enquiries move smoothly into personalised service, including corporate gifting and wedding orders.
- Monitor sentiment and handle sensitive situations with tact.
- Partnerships & InfluenceIdentify and manage relationships with luxury lifestyle editors, interior designers, stylists, hosts, and select creators whose taste aligns with the brand.
- Prioritise quality, fit, and long-term affinity over reach.
- Oversee gifting, collaborations, and brand ambassador relationships.
Performance, Growth & Leadership
- Set KPIs and report to the CEO on performance, focusing on engagement quality, audience growth, saves and shares, referral traffic, and contribution to enquiries and sales.
- Work with e-commerce and performance marketing on paid social.
- Manage photographers, videographers, agencies, and freelancers, and build out the social team as the brand grows.
- Track luxury, homeware, and design trends, and competitor activity, and translate them into brand-appropriate action.
- Create and maintain brand guidelines and social media protocols.
Who You Are
Required
- 3-5 years of social media or digital brand experience, with at least 1 year at a luxury or premium brand (home, tableware, jewellery, fashion, hospitality, or a comparable category).
- A clear understanding of luxury communications: restraint, exclusivity, storytelling, and the discipline of saying less.
- An exceptional eye for visual composition, photography, and art direction, and a strong portfolio of luxury social work.
- Excellent written English.
- Hands-on experience with Instagram, Meta Business Suite, and analytics and scheduling tools.
- Experience briefing and managing photographers, videographers, agencies, and creators.
- Strong data literacy, and the ability to link social activity to business outcomes.
- Excellent judgment, discretion, and attention to detail.
- The ability to work on-site in Delhi and join immediately.
Preferred
- Experience with craft-led, heritage, or handcrafted product categories.
- Familiarity with the Indian luxury consumer, including gifting, wedding, and festive-season behaviour, and with international luxury audiences.
- Experience with paid social in a luxury context, and with e-commerce platforms (Shopify).
- A network of relevant editors, designers, and tastemakers.
- A degree in marketing, communications, design, or a related field.
- What Sets You ApartYou are more interested in building desire than chasing virality.
- You know the difference between luxury and expensive.
- You see a post as a piece of brand craft, not just content.
- You are calm, curious, and comfortable saying no when something doesn't feel right for the brand.
What We Offer
- A leadership role in shaping the digital identity of an emerging luxury house.
- Creative freedom within a clear, considered brand philosophy.
- Direct collaboration with the CEO, artisans, and designers.
- Competitive compensation, commensurate with experience, plus a performance bonus.
How to Apply
Please email your CV, a portfolio or case studies of your luxury social work (with a brief note on your role and results), and a short note on what "luxury on social media" means to you to dhruv@lamaisoneterna.com, with the subject line "Social Media Marketing Manager - [Your Name]". We are hiring immediately, so applications will be reviewed on a rolling basis.
La Maison Eterna is an equal opportunity employer. We welcome applications from all qualified candidates.
Click on Apply to know more.
