Aspire Square Pvt. Ltd.
Website:
aspiresquare.com
Job details:
· Lead and oversee the complete digital marketing function including marketing databases, email marketing, and display advertising campaigns.
· Develop, plan, and control campaign budgets to ensure optimum utilization and maximum ROI.
· Create, manage, and scale the company’s presence across social media platforms.
· Build monthly and quarterly content calendars aligned with business goals.
· Plan, execute, and optimize paid advertising campaigns (lead generation, brand awareness, remarketing).
· Track, analyze, and prepare detailed reports on campaign performance and conversions.
· Coordinate with advertising, creative, and media partners to improve results.
· Stay up to date with the latest digital trends, algorithm updates, and marketing technologies.
· Monitor and evaluate KPIs such as engagement rate, CTR, CPL, conversion ratio, and audience growth.
· Collaborate with sales and operations teams to ensure marketing efforts support revenue targets.
· Brainstorm innovative growth strategies, funnels, and customer acquisition ideas.
· Oversee contests, giveaways, webinars, launches, and promotional campaigns.
· Manage online brand reputation and respond to comments, messages, and reviews in a timely manner.
· Supervise content creation including graphics, videos, reels, blogs, and ad copies.
· Conduct competitor analysis and market research to identify opportunities.
· Improve lead quality through targeting, A/B testing, and campaign refinement.
· Ensure brand consistency in communication, visuals, and tone across platforms.
· Manage influencer collaborations, partnerships, and affiliate activities where applicable.
- · Work closely with the website/SEO team to improve landing page performance.
Click on Apply to know more.