Social Media Marketing Intern: Retail Content

DSLR Technologies

Website: aramya.in
Job details:

About Aramya

Our vision is to build some of the world's most loved fashion and lifestyle brands and enable people to express themselves.

We're well funded, with $20M raised from marquee investors like Accel and Z47 along with industry veterans.

Our first brand, Aramya, launched in 2024 and achieved ₹40 Cr revenue in its very first year, powered by a proprietary supply chain, in-house manufacturing, and data-led designing.

Today, we're operating at a ₹200 Cr ARR and scaling fast across D2C and retail stores.

Website: www.aramya.in

Our Team: https://shorturl.at/l6uYJ

About the Role

Our retail stores are the heart of the Aramya experience — filled with customers, authentic stories, and high-energy moments. We are looking for a Marketing Intern (Retail Content) to be our "eyes on the ground." You will be responsible for capturing, styling, and producing short-form video content that bridges the gap between our physical stores and our digital audience.

Key Responsibilities

1. Store Content Production

• Conduct regular visits to Aramya retail stores to capture high-quality raw footage.
• Document the customer journey: product trials, styling sessions, and genuine shopping moments.
• Produce "Behind-the-Scenes" (BTS) content, store walkthroughs, and new collection previews.

2. Campaign & Ad Creative

• Shoot and edit content specifically for Instagram Reels, TikTok-style clips, and YouTube Shorts.
• Assist in creating visual assets for local store advertisements and grand opening campaigns.
• Experiment with different hooks and transitions to improve content engagement metrics.

3. Coordination & Workflow

• Work closely with the central Marketing Team to execute specific content briefs.
• Liaise with Store Managers and staff to ensure smooth filming schedules.
• Manage a fast-paced delivery cycle, moving from raw footage to edited "ready-to-post" clips.

Ideal Candidate Profile

• The Visionary: You have a natural eye for aesthetics, framing, and lighting. You understand what makes a video "scroll-stopping."
• The Communicator: You are comfortable interacting with customers and store staff to direct authentic, unscripted moments.
• The Creator: You are obsessed with short-form video trends and know how to use mobile editing tools (CapCut, VN, InShot, etc.) with ease.

Qualifications & Skills

• Experience: 0–3 years in Marketing, Content Creation, Media, or Design. Relevant college projects or a personal portfolio (Instagram/TikTok) are highly valued.
• Technical: Proficient in mobile photography and videography.
• Logistics: Must be based in Bengaluru and willing to travel frequently to various store locations.
• Mindset: Proactive, high-energy, and able to work in a fast-moving startup environment.

Why Join Aramya?

• High Visibility: Your content will be at the forefront of our brand’s social media and ad campaigns.
• Mentorship: Work directly with seasoned marketers and creative directors.

Click on Apply to know more.