Arata
Website:
arata.in
Job details:
About the Role
We are looking for a proactive and creative individual to support our social media and content marketing initiatives. The ideal candidate should have a strong understanding of social media platforms, be curious about emerging trends, and enjoy working in a fast-paced, collaborative environment.
Key Responsibilities
- Manage day-to-day social media platforms, ensuring timely responses, active community engagement, and effective ORM.
- Coordinate with cross-functional teams including- Design, Creative, Performance Marketing, and Content to ensure smooth execution and timely closure of deliverables.
- Maintain and regularly update daily trackers, content calendars, and task status.
- Support the planning and execution of content shoots, including concept development, pre-production coordination, on-ground management, and post-shoot follow-ups.
- Proactively identify social media trends, competitor activities, trending formats, and relevant cultural moments to strengthen the brand's content strategy.
- Monitor social media performance and contribute insights to improve engagement, reach, and overall content effectiveness.
- Stay updated on changes in social media algorithms, features, creator trends, and emerging content formats.
What We're Looking For
- Strong interest in social media, digital marketing, and content creation.
- Good understanding of major social media platforms and their content formats.
- Strong communication and coordination skills.
- Creative mindset with an eye for trends and engaging content.
- Ability to multitask, manage timelines, and work with multiple teams.
- Proactive attitude with strong attention to detail.
- Basic knowledge of social media analytics and content performance is a plus.
- Prior internship, college project, or hands-on experience in social media/content marketing is preferred but not mandatory.
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