Social Media Marketing Executive/Content Creator

Re'equil India Private Limited

Location: Chandigarh, Chandigarh, India
Job type: Full-time

About the role

Re'equil India Private Limited

Website: reequil.com
Job details:

We're looking for someone who lives and breathes content, keeps up with trends before they go viral, and knows how to turn brand values into scroll-stopping content. You’ll be the brand's voice across platforms, responsible for building a strong online presence that increases awareness and creates a genuine emotional connection with our audience.

Key Responsibilities:

Content Creation:
- Develop fresh, original, and engaging content (videos, reels, posts, stories, carousels, etc.) aligned with our brand tone and aesthetic.
- Create content around product education, skincare tips, behind-the-scenes, tutorials, user-generated content, and trends.
- Plan and execute campaigns for new launches, seasonal themes, and promotions.
Social Media Management:
- Manage and grow our presence on Instagram, YouTube Shorts, Facebook, and Pinterest.
- Schedule and post content consistently while optimizing for best engagement times.
- Monitor trends and leverage them creatively to maintain a fun, relevant and timely presence.
Community Building:
- Engage with our audience actively — respond to DMs and comments, and initiate conversations.
- Identify and collaborate with micro and macro influencers/creators for content partnerships.
- Monitor brand mentions and user-generated content to amplify across platforms.
Analytics & Strategy:
- Track key metrics (reach, engagement, growth, conversions) and analyze performance of content.
- Use insights to refine strategies and boost content performance.
- Bring data-backed ideas to the table and iterate fast.

Requirements

Experience:
1–3 years of hands-on experience managing social media and creating content, preferably in the beauty, skincare, wellness, or lifestyle space.
Content Creation Skills:
- Strong portfolio or social media links showcasing your ability to create engaging Reels, Instagram posts, and stories.
- Proficiency in short-form video shooting and editing.
- Ability to create aesthetically pleasing, on-brand content — both photos and videos.
Trend Awareness:
- Up-to-date with the latest social media trends, challenges, and content formats.
- Ability to creatively adapt trends to suit the brand's tone and messaging.
Strategic Mindset:
- Understanding of social media KPIs like reach, engagement rate, follower growth, impressions, etc.
- Ability to interpret data and adjust content strategy accordingly.
Strong Communication Skills:
- Excellent writing and storytelling skills, especially for captions and brand voice consistency.
- Confident on camera for voiceovers, tutorials, or trend participation.
Creativity & Initiative:
- A creative thinker who takes initiative, pitches fresh ideas, and executes them independently.
- Strong attention to detail and passion for visual storytelling.
Team Spirit:
- Comfortable collaborating with marketing, product, and design teams.
- Open to feedback, brainstorming, and ongoing learning.

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