Alina Softwares
Website:
alinasoftwares.com
Job details:
Company: Alina Softwares LLP
Location: Bhopal (On-Site)
Job Type: Full-Time
Experience: 2–5 Years
Salary: As per Experience & Skills
About the Role
Alina Softwares LLP is looking for a highly creative, self-driven, and result-oriented Social Media Marketing Executive & Content Creator who can independently manage the company's complete digital marketing activities.
The ideal candidate should be capable of planning marketing strategies, creating engaging content, designing graphics, editing videos, running social media campaigns, generating leads, and building a strong online brand presence. This role requires someone who can take complete ownership of the company's marketing initiatives from concept to execution.
Key ResponsibilitiesSocial Media Management
- Manage and grow company social media accounts including LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and other relevant platforms.
- Create monthly and weekly content calendars.
- Publish content consistently across all platforms.
- Monitor comments, messages, and community engagement.
- Analyze competitors and identify new marketing opportunities.
- Increase followers, engagement, and brand awareness organically.
Content Creation
- Write engaging content for:
- Social Media Posts
- Website Pages
- Blogs
- Case Studies
- Email Campaigns
- Company Profiles
- Marketing Brochures
- Client Presentations
- Create compelling captions, headlines, ad copy, and promotional content.
- Produce AI-assisted content using ChatGPT, Gemini, Claude, or similar AI tools while maintaining originality and brand consistency.
Graphic Design
- Design professional marketing materials including:
- Social Media Creatives
- Banners
- Posters
- Infographics
- Brochures
- Flyers
- Presentations
- Website Graphics
- Brand Assets
- Ensure consistent branding across all marketing channels.
Video Editing & Creative Production
- Create, edit, and produce high-quality videos for marketing campaigns.
- Edit Instagram Reels, YouTube Shorts, LinkedIn videos, Facebook videos, and promotional content.
- Add animations, transitions, subtitles, motion graphics, sound effects, and background music.
- Perform color correction, audio enhancement, and video optimization.
- Create product demos, company introduction videos, office culture videos, event highlights, client testimonials, and promotional campaigns.
- Optimize videos for maximum engagement across different social media platforms.
Digital Marketing
- Plan and execute complete social media marketing campaigns.
- Manage Meta (Facebook & Instagram) Ads.
- Manage LinkedIn Marketing campaigns.
- Execute Google Ads campaigns (preferred).
- Generate quality business leads through organic and paid marketing.
- Improve website traffic through digital marketing strategies.
- Assist in SEO content planning and keyword optimization.
Website & Branding
- Update website banners, landing pages, and promotional content.
- Maintain brand consistency across all digital platforms.
- Create marketing strategies for new product launches and company announcements.
- Build and strengthen the company's online identity.
Email Marketing
- Design and execute email marketing campaigns.
- Create newsletters and promotional emails.
- Monitor campaign performance and improve open and conversion rates.
Lead Generation & Business Promotion
- Generate B2B leads using LinkedIn, social media, and digital campaigns.
- Promote company services and products through multiple digital channels.
- Support sales teams with marketing collateral and promotional campaigns.
- Assist in branding initiatives for business growth.
Analytics & Reporting
- Monitor campaign performance using analytics tools.
- Track KPIs including:
- Reach
- Engagement
- Followers
- Website Traffic
- Leads Generated
- Conversion Rate
- ROI
- Prepare weekly and monthly marketing performance reports.
- Recommend improvements based on analytics and campaign insights.
Required Skills
- 2–5 years of experience in Digital Marketing, Social Media Marketing, and Content Creation.
- Excellent English communication and copywriting skills.
- Strong storytelling and creative writing abilities.
- Hands-on experience with:
- Meta Business Suite
- LinkedIn Marketing
- Google Analytics
- Google Search Console
- Google Ads (preferred)
- Expertise in Canva, Adobe Photoshop, Illustrator, or Figma.
- Strong video editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut, or similar tools.
- Experience creating Reels, Shorts, promotional videos, and motion graphics.
- Basic understanding of SEO and keyword optimization.
- Experience with AI tools such as ChatGPT, Gemini, Claude, or similar platforms.
- Knowledge of social media trends, algorithms, and best practices.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Media, or a related field.
- Experience working in an IT Software Company, SaaS Company, or Digital Marketing Agency.
- Portfolio showcasing social media campaigns, graphic designs, and video editing work.
Key Performance Indicators (KPIs)
- Social media growth and engagement.
- High-quality content production.
- Brand awareness and visibility.
- Marketing campaign performance.
- Lead generation and conversion.
- Website traffic growth.
- SEO improvement.
- Video reach and engagement.
- Timely delivery of marketing assets.
What We Are Looking For
- Creative thinker with innovative ideas.
- Excellent visual storytelling skills.
- Strong attention to detail.
- Self-motivated and proactive.
- Ability to work independently with minimal supervision.
- Passion for branding, marketing, and digital innovation.
- Someone who takes ownership and delivers measurable results.
Why Join Alina Softwares LLP?
- Work on innovative AI, Software, ERP, Mobile App, and Web Development projects.
- Opportunity to build and lead the company's digital marketing initiatives.
- Creative and collaborative work environment.
- Career growth opportunities.
- Performance-based incentives and rewards.
- Exposure to modern AI-powered marketing tools and technologies.
Software Knowledge (Preferred)
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- DaVinci Resolve
- CapCut
- Figma
- Meta Business Suite
- Google Analytics
- Google Ads
- Google Search Console
- ChatGPT / Gemini / Claude
- Microsoft Office & Google Workspace
If you are passionate about digital marketing, content creation, graphic design, video editing, and building impactful brands, we'd love to hear from you!
Click on Apply to know more.