Website:
madhyam.co
Job details:
Job Description – Social Media Marketing Executive
Position: Social Media Marketing Specialist
Department: Marketing & Branding
Location: Andheri west, Mumbai.
Employment Type: Full-Time
Salary: 15000 to 25000 Based on Experience and Interview
About the Role
We are looking for a passionate, creative, and growth-driven Social Media Marketing Specialist to lead and scale multiple social media accounts across Instagram, LinkedIn, Facebook, and YouTube. This role is ideal for someone who understands digital culture, thinks strategically, and can build brands from the ground up through engaging content and organic growth.
You'll work closely with creative teams to develop impactful campaigns, build online communities, and drive measurable business results through social media.
Key Responsibilities
• Develop and execute social media strategies for multiple brand accounts.
• Create and manage monthly content calendars.
• Plan Reels, Carousels, Stories, Static Posts and Shorts.
• Conceptualize campaigns around festivals, launches and promotions.
• Brief designers, copywriters and video editors.
• Manage community engagement through comments and DMs.
• Track trends, competitor activity and platform updates.
• Monitor KPIs including Reach, Impressions, Engagement Rate, Follower Growth, Saves and Shares.
• Prepare weekly/monthly reports with actionable insights.
• Coordinate Meta ad requirements with the performance marketing team.
• Maintain brand tone, visual identity and social media guidelines.
Required Qualifications
• Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Media Studies, Business Administration or related field.
• 2–3 years of hands-on Social Media Marketing experience.
• Experience managing multiple social media accounts.
• Portfolio showcasing successful campaigns and 2 to 3 organic brand growth.
Skills Required
• Strong understanding of Instagram, LinkedIn, Facebook and YouTube.
• Knowledge of social media algorithms and best practices.
• Excellent copywriting and storytelling skills.
• Strong understanding of Reels and short-form video strategy.
• Familiarity with Meta Business Suite, Google Analytics and scheduling tools.
• Basic understanding of paid social media campaigns.
• Strong analytical, communication and project management skills.
• Ability to write in English and Marathi.
• Strong eye for branding and aesthetics.
What You'll Get
• Opportunity to build brands from scratch.
• Creative ownership and freedom to experiment.
• Collaborative work environment.
• Career growth opportunities.
• Exposure to end-to-end social media strategy.
Application Process
Interested candidates should submit:
• Updated Resume
• Portfolio showcasing work for at least 3–4 brands
• Social media handles
• Content samples or case studies with growth metrics
- Important Note: Applications without a portfolio will not be considered.
Click on Apply to know more.