Totem Interactive
Website:
toteminteractive.in
Job details:
Social Media Marketing Content Artist - Full-Time | On-Site | Andheri West, Mumbai
About the Role
If you know the difference between marketing and distribution (this is for you)
We're looking for a sharp, self-driven Content and Visual Artist to own social media marketing content end-to-end across Totem and Velocity.
This is not a support role; you will drive strategy, design, edit, publish, and optimise content that directly impacts business growth. You bring both creative instinct and executional discipline. Speed matters, but never at the cost of quality or brand consistency.
What You Will Own
- A clear monthly and weekly content strategy aligned with business goals
- A structured content calendar across all platforms
- Branding and digital presence
- Consistent weekly output on Instagram, LinkedIn, and YouTube Shorts
- Growth in reach, saves, shares, engagement, and followers
- A strong, recognisable visual identity across all formats and platforms
Key Responsibilities
• Develop social media strategies that tie directly to business objectives
• Build and manage monthly and weekly content calendars
• Design high-performing creatives including social posts, carousels, banners, thumbnails, and marketing assets
• Edit short-form videos (Reels, Shorts) with strong hooks, sharp pacing, and on-brand captions
• Convert scripts, briefs, and raw ideas into polished visual content quickly
• Add subtitles, motion graphics, transitions, and visual effects that improve content performance
• Collaborate with the content and marketing team to maintain a consistent publishing rhythm
• Follow a clean, repeatable workflow: Concept → Design/Edit → Publish → Analyse → Improve
• Optimise content based on engagement data, audience behaviour, and performance insights
• Ensure every piece of content aligns with Totem and Velocity's brand identity
What You Need to Bring
Tools
Bonus:
- Adobe After Effects
- Adobe Photoshop
- Adobe Illustrator (Working Knowledge)
- Adobe Premiere Pro
Platforms
- Instagram
- LinkedIn
- YouTube Shorts
- X
- WhatsApp Communities
Skills
- Content planning and strategy
- Audience research and mapping
- Campaign planning and execution
- Strong understanding of hooks, storytelling, visual hierarchy, pacing, and thumbnails
- Basic analytics including:
- Reach
- Watch Time
- Saves
- Shares
- CTR
- Funnel Tracking
- Strong understanding of typography, colour systems, layouts, and brand consistency
- Ability to manage multiple content formats and deadlines simultaneously
Bonus Points
- Motion graphics or animation experience
- Proven track record of creating viral or high-performing Reels/Shorts
- Experience using AI tools for editing, captioning, ideation, or workflow acceleration
- Experience building scalable content systems for brands
- Basic copywriting or content ideation skills
This Role Is Not for You If
- You think content is a chore
- You dont know the difference between digital marketing and content as distribution
- You need exhaustive briefs before you can begin
- You can't plan content beyond the next day
- You don't have real, published work to show
- You miss deadlines and frame it as "creative process"
- You publish content without reviewing performance
- You cant synthesise and improve from feedback
- You prefer strategy decks over shipping content
- You are not able to work on-site in Andheri West, Mumbai
How to Fast-track being hired
Review @thinkvelocity on Instagram.
In your application, share two specific improvements you would make to our current content strategy, and create something to show us you're not just talk.
With the Content you create, include:
- Goal of the content, who is your ICP / IVP, and how you plan to convert them
- The hook
- The content format
- Where it fits in the content calendar
- The metric you expect it to improve
Send the following to: careers@toteminteractive.in / shoeb@toteminteractive.in / totemistaken@gmail.com
Role Details
- Full-Time
- On-Site - Andheri West, Mumbai
- Formal education is not required. Your portfolio and execution matter far more than your degree.
Click on Apply to know more.