Akshayakalpa
Website:
akshayakalpa.org
Job details:
Company Description Akshayakalpa Organic is India’s first certified organic dairy enterprise, combining scientific practices with the country’s rich heritage of dairy farming. The organization follows a farmer-first, planet-friendly approach to produce nutrient-rich dairy products that are free from antibiotics, chemicals, and preservatives. Its ecosystem centers on empowering farmers through ethical, sustainable entrepreneurship models. Akshayakalpa prioritizes animal welfare with free-roaming, stress-free cows nourished by organic fodder, resulting in high-quality, great-tasting milk. This milk is processed with minimal human contact, rigorous hygiene, and regular testing to create a range of organic products such as curd, ghee, butter, paneer, and artisan cheese.
Role OverviewWe are looking for a Social Media Executive to build a new channel from the ground up while simultaneously managing our established YouTube and Instagram channels. This role requires a blend of strategic planning, community engagement, creative eye and hands on content creation who will also work closely with our internal content and media teams to ensure a consistent pipeline of high-quality assets
Key Responsibilities: · Channel Management: Maintain and grow our existing YouTube and Instagram presence (Good Food Movement)
· New Channel Launch: Develop and execute a launch strategy for new social media handles from scratch.
· Content Pipeline: Coordinate with the media team to ensure a steady flow of documented, captured and edited content, with a specific focus on a consistent YouTube and Instagram schedule.
· Storytelling & Creation: Identify and capture spontaneous content (Reels, Shorts, Carousels). Perform basic shooting and editing as needed.
· Design: Create supporting graphics and layouts using Canva and Adobe Creative Suite.
· Briefing & Quality Control: Maintain a sharp eye for detail in all content pieces. Develop and share clear creative briefs with the media and content teams to ensure all assets align with the brand's vision.
· Community Engagement: Monitor and respond to all comments, messages and queries to build an active online community on both platforms
· Analytics & Strategy: Track channel performance metrics and adjust content strategies based on data insights.
Requirements
- Proven experience in managing and growing professional YouTube and Instagram accounts.
- Strong storytelling skills with the ability to identify engaging hooks.
- Basic to intermediate skills in mobile/video shooting and editing.
- Proficiency in Canva, working knowledge of Adobe tools.
- Ability to interpret social media analytics and translate them into actionable plans.
- Strong communication skills for effective community management.
A) Social Media Marketing:
· Content Creation: Plan and curate content for organic social media channels (Instagram, Facebook, YouTube, Twitter, LinkedIn) that is visually appealing, brand-aligned, and engages our target audience.
· Community Engagement: Actively manage and respond to community comments, queries, and messages to foster strong brand relationships and build loyalty.
· Social Media Strategy: Develop and implement a social media content calendar with a focus on growing organic reach, increasing followers, and driving conversions.
· Brand Voice Consistency: Ensure consistent, authentic brand messaging across all social media platforms while adapting content to platform-specific audiences and create content aligning with the vision and mission of the organization/brand.
· Paid Advertising: Assist in the execution of paid social media campaigns (Facebook, Instagram Ads) to support product launches and promotions. Garner leads via UTM links with the influencers.
· Visit regional spaces : As when the creation of content demands to visit and our specific service regions( TIptur, Pooriyampakkam, Shadnagar and the respective cities) and create content as decided by the team and heads.
· Interdepartmental communication and coordination: For content creation and promotions it is required to communicate with all the departments both front-end and back-end for the required context of brand building and campaigns as necessary in making it a success.
· Capture stories and create content: Be responsible to capture SM content through analyzing stories of farmers, consumers and influencers and others and take photographs and videos accordingly in creating relevant promotional, educational stories around the subject.
B) Campaign and Contest Management:
· Brand Campaigns: Collaborate with the marketing teams and other required departments(video, content, front end and backend) to execute integrated marketing campaigns that include both influencer marketing and social media promotion.
· Product Launches: Strategize and implement influencer and social media campaigns to support new product launches and seasonal promotions and regional content.
· Trendspotting: Keep up-to-date with the latest trends in social media, influencer marketing, and the organic food industry to ensure innovative and relevant campaigns.
· Analytical Mindset: Ability to analyze campaign performance data and optimize strategies for improved outcomes.
· Communication: Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
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