Website:
fitreak.com
Job details:
Social Media Manager – Brand Growth & Content
Location: Hybrid (Mostly Remote)
Company: Fitreak
About the Role
We are looking for a creative, trend-savvy, and execution-focused Social Media Manager to lead Fitreak’s organic growth across social media, with a primary focus on Instagram. The ideal candidate is passionate about content creation, influencer marketing, community building, and building brands through engaging storytelling. You’ll work closely with the founders to create impactful content, launch campaigns, and drive meaningful engagement.
Key Responsibilities
* Own and execute Fitreak’s Instagram strategy to drive organic growth, reach, and engagement.
* Plan, create, and publish high-quality content including Reels, carousels, stories, and trending formats.
* Develop and execute founder-led content by working closely with the founders on personal branding and storytelling.
* Manage influencer marketing campaigns, including identifying creators, outreach, negotiations, collaborations, and performance tracking.
* Ideate and execute innovative social media campaigns for product launches, brand milestones, and seasonal campaigns.
* Explore and build offline partnerships and collaborations with gyms, fitness communities, colleges, events, brands, and creators to increase brand visibility.
* Stay updated on social media trends, viral content formats, and platform updates to keep the brand relevant.
* Build and engage the Fitreak community by interacting with followers, responding to comments and messages, and encouraging user-generated content.
* Collaborate with designers, photographers, and videographers to produce high-quality content.
* Analyze content performance, identify insights, and optimize strategies based on engagement and growth metrics.
* Continuously experiment with new content ideas, formats, collaborations, and growth strategies to scale the brand organically.
Requirements
* 1–3 years of experience in social media management, content marketing, or influencer marketing.
* Strong understanding of Instagram algorithms, trends, and content best practices.
* Experience in planning and executing influencer campaigns.
* Comfortable creating content, appearing on camera when required, and directing shoots.
* Excellent copywriting and communication skills.
* Creative mindset with a strong eye for aesthetics and storytelling.
* Ability to manage multiple campaigns and meet deadlines in a fast-paced startup environment.
* Passion for fitness, wellness, lifestyle, or consumer brands is a plus.
Preferred Skills
* Experience with Canva, Adobe Creative Suite, CapCut, or similar editing tools.
* Knowledge of Instagram Insights and social media analytics.
* Basic photography and videography skills.
* Experience working with founders or personal brands.
What You’ll Own
* Instagram growth and engagement
* Influencer marketing and creator partnerships
* Founder-led content strategy
* Organic content planning and execution
* Offline brand collaborations
* Product and brand launch campaigns
* Community engagement and brand storytelling
Success Metrics
* Growth in followers and organic reach
* Higher engagement rate across platforms
* Successful influencer collaborations
* Increase in user-generated content and community participation
* Brand awareness through online and offline campaigns
- * Consistent execution of high-performing founder-led content
Click on Apply to know more.
