Innowrap Technologies
Website:
innowrap.com
Job details:
Company Description Innowrap is a boutique AI and technology firm that partners with enterprises to build competitive digital and AI capabilities. For over a decade, the company has developed Android and iOS apps, web platforms, AI agents, and Salesforce-based CRM solutions for leading brands such as HDFC, L&T, Bajaj Allianz, Diageo, Amara Raja, and Tata Consumer Products. Innowrap focuses on enterprise-grade scale, security, and performance across sectors including BFSI, logistics, retail, and hospitality. Its teams operate with modern agile practices and tools, delivering remote and onsite services with cost efficiency from India. With offices in Mumbai, Delhi, and Bengaluru, Innowrap serves clients across India, the US, the UK, the UAE, and Southeast Asia.
Role Description The Social Media Manager is a full-time, on-site role based in Mumbai. This role involves planning and executing social media strategies across platforms to strengthen brand presence and engagement. The Social Media Manager will create and publish content, manage social media calendars, monitor performance metrics, and optimize campaigns for reach and conversions. The role also includes collaborating with content, design, and marketing teams, responding to audience interactions, and staying current with social media trends and platform updates. The individual will ensure that all social media activity aligns with Innowrap’s brand voice and overall marketing objectives.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills for managing and growing brand presence across platforms.
- Excellent Communication and Writing abilities for crafting clear, engaging, and consistent messaging.
- Experience with Content Strategy for planning and organizing social media campaigns and calendars.
- Familiarity with social media analytics tools and performance tracking to optimize campaigns based on data.
- Ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced environment.
- Knowledge of digital marketing fundamentals and paid social campaigns is an advantage.
- Prior experience as a Social Media Manager or similar role in a technology or B2B environment is preferred.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
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