The Capturing Factory
Website:
thecapturingfactory.com
Job details:
Company Description Israni Entertainment India Ltd began as India’s first modeling agency, bridging the gap between production houses and artists, and has since evolved into a diversified media and entertainment group. Founded in 1992 by Raj and Anita Israni, the company has played a key role in shaping the careers of many well-known actors. Over the years, the Israni family has expanded the business into areas such as fashion and advertising photography, including India’s first photography festival, Capturing WOW, which supports aspiring filmmakers and photographers. The group also runs Israni Photography, one of India’s leading wedding photography and filmmaking companies, focused on capturing memorable moments for clients. The company offers a creative, growth-oriented environment for professionals interested in media, entertainment, and digital storytelling.
Role Description The Social Media Manager (Performance Marketing Specialist) is a full-time, on-site role based in the Mumbai Metropolitan Region. This role involves planning, executing, and optimizing social media campaigns across platforms to drive brand awareness, engagement, and measurable performance outcomes such as leads and conversions. The specialist will manage daily content publishing, oversee social media calendars, and coordinate with creative teams for visuals, copy, and video assets. Responsibilities include monitoring analytics, running paid social and performance marketing campaigns, refining targeting, and preparing regular performance reports and insights. The role also requires staying current with platform trends, audience behavior, and industry best practices, and collaborating with internal stakeholders to align social media efforts with broader marketing and business objectives.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing multi-platform brand presence and performance-focused campaigns.
- Ability to develop and implement effective Content Strategy, including planning calendars, campaign narratives, and platform-specific content approaches.
- Excellent Writing and Communication skills for creating compelling posts, ad copy, captions, and for clear collaboration with internal teams and external partners.
- Experience with performance marketing on social platforms (e.g., Meta Ads, Instagram, YouTube, LinkedIn), including audience targeting, A/B testing, and ROI-focused optimization.
- Proficiency with social media analytics and reporting tools to track KPIs, interpret data, and provide actionable insights.
- Demonstrated creativity and visual sense, with an understanding of content formats suited to entertainment, photography, and wedding storytelling.
- Ability to work on-site in the Mumbai Metropolitan Region, manage multiple projects, and meet deadlines in a fast-paced, creative environment.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience; prior experience in entertainment, photography, or wedding industry marketing is an advantage.
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