Website:
decorelse.com
Job details:
Job Title: Social Media Strategist
Experience: 1–3 Years
Location: Ahmedabad / On-site (preferred)
Role Overview
We are looking for a creative and strategic Social Media Strategist who can build a strong, consistent presence for our brand across platforms like Instagram.
This role is not just about posting content it’s about understanding the brand, planning monthly campaigns, and creating content that connects, builds trust, and drives sales.
Key Responsibilities
- Plan and execute monthly content strategies aligned with brand goals
- Develop content calendars (reels, posts, stories) with clear direction
- Work closely with the design team to execute high-quality visuals and videos
- Write captions that feel natural, premium, and aligned with brand voice
- Analyze performance (reach, engagement, conversions) and optimize content strategy
- Stay updated with trends and adapt them without compromising brand identity
- Manage Instagram end-to-end including posting, insights, and growth strategy
What We’re Looking For
- Strong understanding of Instagram content (reels, carousels, storytelling)
- Ability to think strategically, not just creatively
- Good sense of aesthetics, design, and brand positioning
- Experience in lifestyle, home decor, or premium brands is a plus
- Ability to write simple, human, non-cringe captions
- Someone who understands that consistency > random creativity
Tools (Preferred)
- Instagram (primary platform)
- Canva / Adobe tools
- Basic video editing apps (CapCut, VN, etc.)
- Analytics tools (Meta insights, basic data understanding)
What Success Looks Like
- A clear monthly content direction (not random posting)
- Improved engagement and stronger brand identity
- Content that feels premium, intentional, and consistent
- Growth in organic reach and conversions
Bonus (Nice to Have)
- Basic understanding of paid ads (Meta)
- Experience working with e-commerce brands
- Ability to ideate reel concepts and shoot direction
Click on Apply to know more.