Website:
bharatiyavyaparmahotsav.com
Job details:
About BVM
Bharatiya Vyapar Mahotsav (BVM) is a large-scale national business and trade platform bringing together Indian businesses, MSMEs, manufacturers, entrepreneurs, brands, investors, institutions, speakers and business delegates. BVM brings together business, innovation, culture and commerce, creating opportunities for businesses to showcase themselves, build meaningful connections, discover new markets and grow.
Role Overview
We are looking for a Social Media Manager who can take ownership of BVM's content ecosystem - from strategy and planning to execution and brand building.
This is not simply a posting or account-management role. The ideal candidate should understand what makes content work, why it works, and how to turn content into a strong, recognisable brand. You will work across multiple teams and verticals, lead the content calendar, guide the graphic design and video teams, and ensure that everything going out on BVM's digital platforms is strategically aligned, creatively strong and consistent with the brand.
Key Responsibilities
Content Strategy and Planning
- Develop and manage BVM's overall social media and content strategy
- Build and maintain a structured content calendar across platforms
- Identify content pillars, formats, themes and campaigns relevant to different BVM audiences
- Plan content around announcements, campaigns, events, speakers, exhibitors, partners and BVM initiatives
- Ensure a healthy mix of brand-building, informative, engaging, promotional and conversion-oriented content
- Stay updated with social media trends, formats and changing audience behaviour
Team Management
- Lead and oversee the graphic design and video teams
- Develop clear creative briefs and ensure timely delivery
- Review creatives, reels, videos and other content before publishing
- Maintain consistency in BVM's visual language and brand identity
- Guide the team on improving concepts, storytelling, hooks and overall creative quality
- Coordinate with external creative agencies and freelancers where required
Cross-Vertical Collaboration
- Work closely with BVM's marketing, growth, sales, partnerships, events, content and other verticals
- Understand the objectives of each vertical and translate them into effective social media communication
- Coordinate multiple campaigns and priorities simultaneously
- Ensure important developments from across BVM are converted into relevant content opportunities
Brand Building
- Contribute to developing and strengthening BVM's overall brand identity
- Establish consistency across visual language, tone of voice, messaging and content
- Identify opportunities to make BVM more recognisable and differentiated digitally
- Develop campaigns and recurring content properties that build long-term brand recall
Growth & Performance
- Have a strong understanding of growth marketing and social media performance
- Understand what works and what doesn't across different platforms and audiences
- Use metrics such as reach, engagement, watch time, retention, shares, saves, follower growth and conversions to evaluate content
- Work with the growth marketing team to identify high-performing content and opportunities for amplification
- Continuously test different formats, hooks, messaging and creative approaches
- Keep an eye on competitors, market trends and relevant brands to identify opportunities and gaps
What We're Looking For
- 3+ years of experience in social media, content strategy, digital marketing or brand management
- Strong understanding of Instagram, LinkedIn, Facebook, YouTube, WhatsApp and X
- Excellent understanding of content strategy, social media trends and audience behaviour
- Strong copywriting and communication skills
- Ability to manage and guide creative teams
- Strong eye for design and visual communication
- Understanding of growth marketing, paid promotion and performance metrics
- Ability to think strategically while also being comfortable with hands-on execution
- Strong organisational and project-management skills
- Ability to manage multiple stakeholders and deadlines in a fast-paced environment
Tools & Software
The candidate should be comfortable working with and reviewing work in:
- Adobe Creative Suite
- Canva
- Figma
- Social media management and analytics platforms
- Basic understanding of video-editing workflows is preferred
You do not necessarily need to be a professional designer or video editor, but you should be technically comfortable enough to understand, review and guide creative work.
Bonus Skills
- Experience with Meta Ads Manager / LinkedIn Campaign Manager
- Basic understanding of SEO and digital advertising
- Experience working with agencies and external creative teams
- Experience in events, exhibitions, B2B, business, government or large-scale campaigns
- Experience building a brand from an early stage
- Strong understanding of AI-assisted creative and content workflows
- Photography, videography or basic editing skills
Who We're Looking For
We're looking for someone who can sit between strategy, creativity and execution.
Someone who can look at a campaign and ask:
“What are we trying to achieve, who are we speaking to, what will make them care, and how do we make this content work?”
You should be creative enough to build ideas, analytical enough to understand performance, and organised enough to make sure the entire team executes them.
Employment
Position: Full-Time, In-House
Location: Central Delhi
How to Apply
Please share your CV and portfolio, along with examples of social media accounts, campaigns or brands you have worked on.
If possible, also share examples where you can demonstrate measurable growth or the impact of your work.
Click on Apply to know more.