Website:
katapult-hr.com
Job details:
About Kalliste
Kalliste is a brand and marketing strategy consultancy focused on beauty, wellness, and lifestyle brands. We work with early-stage founders to build brands from the ground up, from positioning and go-to-market strategy to creative execution.
We're not a big agency. We're a boutique team where everyone's voice matters, every idea gets questioned, and we work collaboratively with founders (not over them). We're Raw, Unfiltered, and Collaborative, which means honest feedback, real solutions, and genuine partnership.
If you're someone who loves building brands, learns fast, and doesn't shy away from wearing multiple hats, you might be our person.
SOCIAL MEDIA MANAGER
Location: Mumbai, Andheri W (In-Office)
Salary: ₹3.6 to 4.2 LPA
Reports To: The Co-Founders
Team: Part of the core Kalliste team
THE ROLE
You'll own social media strategy and execution for our D2C beauty, wellness, and lifestyle brands. You're not just posting content, you're building community, analyzing performance, and constantly evolving strategy based on data and trends.
Key Responsibilities
Strategy & Planning
- Develop overall social media strategy and monthly content calendars for each client
- Ideate and pitch IP/series ideas (viral-worthy, on-brand, trend-aware)
- Set monthly KPIs (reach, engagement, conversion, follower growth)
- Identify and capitalize on trending sounds, formats, and topics
Content & Community
- Write compelling social copy (captions, CTAs, ad copy)
- Coordinate UGC (user-generated content) from customers and partners
- Manage community: respond to comments, DMs, engage with followers
Execution & Coordination
- Brief and coordinate shoots with content creators and designers
- Ensure consistent visual language and brand voice across all platforms
- Oversee content production from ideation to posting
Analysis & Optimization
- Monthly reporting: Track performance metrics
- Analyze what's working and what's not & recommend optimizations and pivots
Trends & Learning
- Stay updated on platform algorithm changes, new features, and social trends
- Propose new formats and platforms when relevant
Nice-to-Haves
- Founder content and LinkedIn expertise
- Paid social experience
- Personal brands you've built or managed
Experience Required
WHO WE'RE LOOKING FOR
- 1-3 years managing social media for brands (beauty, lifestyle, or similar industries)
- Proven track record of growing accounts and driving engagement
- Understanding of how social drives business outcomes (not just vanity metrics)
Skills Required
- Excellent copywriting and storytelling
- Data analysis: Can read analytics and translate them into actionable insights
- Multi-tasking: Managing multiple client accounts simultaneously
- Comfortable with all platforms: Instagram, TikTok, LinkedIn, YouTube, Pinterest, Twitter/X
- Fluent in current trends and platform capabilities
Skills: social media,media strategy,lifestyle brands
Click on Apply to know more.