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Company Description Thrinic is a results-driven digital marketing institute and agency that helps businesses build a strong digital presence while equipping students, professionals, and entrepreneurs with practical, industry-ready digital marketing skills. The organization specializes in areas such as SEO, social media marketing, performance marketing, branding, website development, content marketing, and marketing automation. Thrinic emphasizes hands-on learning through live projects and real-world execution, enabling aspiring marketers to build successful careers. With performance-focused strategies and growth-oriented solutions, Thrinic serves learners and businesses across India, supporting both brand-building and career development.
Role Description The Social Media Manager is a full-time, on-site role based in Prayagraj. This position is responsible for planning, creating, and publishing engaging content across social media platforms, aligned with Thrinic’s brand voice and marketing objectives. The social media manager will manage social media calendars, optimize posts for reach and engagement, monitor trends, and analyze performance metrics to refine strategies. The role includes coordinating with internal teams to support campaigns, responding to audience interactions in a timely and professional manner, and contributing ideas for innovative social media initiatives that showcase Thrinic’s training programs and client success stories.
Qualifications
- Strong skills in social media marketing and social media optimization (SMO) to manage and grow brand presence across multiple platforms.
- Ability to develop and implement effective content strategies tailored to different audiences and campaign goals.
- Excellent writing and communication skills to craft clear, engaging, and brand-consistent messages.
- Familiarity with analytics tools for tracking social media performance and translating data into actionable insights.
- Understanding of digital marketing fundamentals, including SEO basics, paid ads, and content marketing, is advantageous.
- Experience in managing social media accounts for brands or agencies; prior work with education or training organizations is a plus.
- Strong organizational and time-management abilities, with the capacity to handle multiple campaigns and deadlines on-site.
- Bachelor’s degree in marketing, communications, digital media, or a related field, or equivalent practical experience.
- Camera-friendly.
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