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Company Description SWAB Technologies Pvt. Ltd. is a next-generation branding, digital marketing, and strategy company focused on digitally empowering Bharat. The organization specializes in building scalable brands, high-ROI marketing campaigns, and innovative rural service models that bridge the digital divide. Its flagship initiative, Bharat e-Seva Kendra, aims to establish over 44,000 digital service centers to deliver government schemes, smart services, and job opportunities in villages. SWAB provides end-to-end solutions spanning brand strategy, franchise development, rural campaigns, digital advertisements, and video creation. The company is driven by tech-enabled rural empowerment and impactful projects across both urban and rural markets.
Role Description This is a full-time, on-site Social Media Manager role based in the Pune District. The Social Media Manager will plan, create, and manage social media campaigns across platforms to strengthen brand presence and engagement for both urban and rural initiatives. Daily responsibilities include developing content calendars, writing and optimizing posts, coordinating visual assets, and monitoring performance metrics to refine strategies. The role involves managing community interactions, responding to comments and queries, and collaborating with marketing, design, and strategy teams to align social media activities with broader branding and campaign goals. The Social Media Manager will also stay updated on platform trends, competitor activity, and best practices to support high-impact, government-aligned and rural empowerment projects.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and optimize campaigns across major platforms.
- Content Strategy and Writing skills to develop effective content calendars, craft compelling copy, and adapt messaging for different audiences.
- Excellent Communication skills for clear online engagement, internal collaboration, and coordination with cross-functional teams.
- Experience with social media analytics tools, reporting, and data-driven decision-making.
- Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.
- Familiarity with digital marketing concepts, rural and urban brand building, or franchise-based models is an advantage.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Previous experience as a Social Media Manager or similar role in an agency or brand-focused environment is preferred.
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