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Company Description Smara Digital Marketing is a creative digital marketing and branding agency that helps modern businesses build strong brands, a robust digital presence, and meaningful audience connections. The team specializes in brand strategy, social media marketing, content creation, performance marketing, and creative direction across industries such as fashion, hospitality, lifestyle, and emerging consumer brands. Smara combines data-driven insights with creative storytelling to deliver impactful digital experiences on platforms like Instagram, LinkedIn, YouTube, and other key channels. By focusing on distinctive brand identities and strategic campaigns, the agency drives visibility, engagement, and measurable growth while fostering loyal communities and long-term brand value.
Role Description The Social Media Manager role at Smara Social is a full-time position based in Ahmedabad with a hybrid work arrangement, allowing a mix of on-site and work-from-home days. In this role, the Social Media Manager will plan, create, and publish content across social media platforms, manage calendars, and ensure consistent brand messaging. Daily responsibilities include monitoring channels, engaging with audiences, responding to comments and messages, and optimizing posts for reach and performance. The Social Media Manager will collaborate with the creative and strategy teams to develop campaigns, analyze performance metrics, and refine content strategies based on insights. The role also involves staying updated on social media trends, cultural moments, and platform best practices to keep brand communication relevant and effective.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts across multiple platforms.
- Candidates should possess skills in Content Strategy and Writing, including planning content calendars, crafting engaging copy, and aligning content with brand objectives.
- Candidates should possess excellent Communication skills, enabling clear collaboration with internal teams, clients, and online communities.
- Candidates should possess familiarity with analytics tools, social media management platforms, and basic performance tracking to interpret data and optimize campaigns.
- Candidates should possess a solid understanding of digital marketing fundamentals, current social media trends, and audience behavior across key platforms.
- A bachelor’s degree in marketing, communications, media, or a related field is preferred, along with prior experience in social media management or digital marketing.
- Attention to detail, creativity, time management, and the ability to work in a fast-paced, collaborative environment will be beneficial.
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