Shruti Sancheti
Website:
pinnacleshruti.com
Job details:
Company Description
Shruti Sancheti is a celebrated Indian fashion brand specializing in ethnic wear, Indo-Western outfits, and contemporary pret. Founded by designer Shruti Sancheti in Nagpur, the brand is known for blending traditional Indian craftsmanship with modern design while supporting local artisans and promoting sustainability. With flagship stores in Mumbai and Delhi, Shruti Sancheti has gained recognition both domestically and internationally, with clientele including prominent celebrities. The brand's mission is to showcase India's rich textile heritage through ethically made, high-quality garments that empower local communities.
Role Description
This is a full-time, on-site role based in Nagpur for a Social Media Manager. The Social Media Manager will be responsible for developing and executing innovative social media strategies, managing platform-specific content creation, and optimizing social media campaigns to enhance brand visibility and engagement. Daily tasks include creating compelling posts, monitoring performance metrics, collaborating with the creative team, engaging with the online community, and staying updated on trends within the fashion and social media industries.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Strong Communication and Writing skills
- Experience in developing effective Content Strategies
- Understanding of branding, visual aesthetics, and digital consumer behavior
- Ability to analyze social media performance metrics and adjust strategies as needed
- Familiarity with social media management tools and platforms
- Bachelor's degree in Marketing, Communications, or a related field is preferred
- Previous experience in the fashion or creative industries is beneficial
- Passion for fashion, sustainability, and innovative marketing strategies
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