Selfcraft Media
Website:
selfcraftmedia.com
Job details:
Company Description
Selfcraft Media is a full-service digital marketing agency that specializes in building systematic, results-driven marketing strategies for a diverse range of clients. The agency focuses on crafting cutting-edge, data-informed campaigns tailored to each client’s specific goals. With a strong emphasis on personalization, Selfcraft Media leverages influential digital marketing skills to create impactful brand experiences. Team members collaborate closely to deliver measurable outcomes and support clients in achieving ambitious growth targets.
Role Description
The Social Media Manager is a full-time, on-site role based in Rajkot. This role is responsible for managing and growing clients’ social media presence across multiple platforms, including planning and executing daily posts, stories, and campaigns. The Social Media Manager will develop and implement content strategies, optimize profiles and content for engagement, and monitor performance metrics to refine tactics. Day-to-day tasks include coordinating with internal teams and clients, creating and editing copy and visuals, managing social media calendars, responding to audience interactions, and staying up to date with platform trends and best practices.
Key Responsibilities:
- Develop and execute social media strategies aligned with the company's marketing and business objectives.
- Manage and grow presence across Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
- Identify current trends, viral formats, and content opportunities to hit weekly and monthly follower-growth targets.
- Research, shortlist, and onboard suitable influencers according to niche, and coordinate with external content agencies.
- Create monthly content calendars and manage publishing schedules across platforms.
- Write clear, engaging scripts for reels, short-form videos, YouTube content, and ad creatives with strong hooks, storytelling flow, and effective CTAs.
- Plan video shoots end-to-end, including shot lists, camera angles, framing, and lighting setups to ensure high production quality.
- Collaborate with content writers, graphic designers, video editors, and the marketing team to produce engaging content including reels, short-form videos, educational posts, and farmer-focused campaigns.
- Plan and execute campaigns for promotions, seasonal activities, awareness programs, and brand-building initiatives.
- Monitor competitor activities, industry developments, and platform algorithm changes to keep content strategy sharp.
- Manage community engagement by responding to comments, DMs, and customer queries in a timely, professional manner.
- Track, analyze, and report performance metrics with actionable recommendations for improvement.
- Coordinate with the performance marketing team to support paid social campaigns and lead generation.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Agriculture, or a related field.
- 1–3 years of experience in Social Media Management, Digital Marketing, or a related role.
- Strong understanding of social media platforms, algorithms, trends, and best practices.
- Excellent written and verbal communication skills.
- Proven experience in content planning and campaign management.
- Scripting skills: ability to write short-form and long-form video scripts with attention-grabbing hooks, clear structure, and strong CTAs.
- Video shooting fundamentals: solid understanding of camera angles, framing, composition, and lighting (natural and artificial) to shoot professional-quality videos on-site and in-studio.
- Strong working knowledge of Google Workspace tools: Sheets, Docs, Slides, Drive, and Forms.
- Familiarity with social media scheduling and analytics tools.
- Ability to interpret performance data and optimize content strategy accordingly.
- Creative mindset with strong attention to detail and organizational skills.
- A hunger to learn quickly and adapt in a fast-moving environment.
Prefered Skills
- Experience with Canva, Adobe Creative Suite, or similar design tools.
- Working knowledge of AI-powered image and video generation tools (e.g., Midjourney, Runway, Sora, Canva AI).
- Hands-on experience with video editing tools (CapCut, Premiere Pro, or similar).
- Basic understanding of Meta Ads and social media advertising.
- Knowledge of agriculture, farming, agri-tech, or e-commerce is a strong plus.
- Experience with influencer collaborations and community-building initiatives.
What we offer
- Collaborative and growth-oriented work environment.
- Learning and development opportunities in digital marketing and agri-tech.
- Career advancement based on performance and contribution
Location: Rajkot, Gujarat
Working Mode: Work from Office (WFO) only
Interested candidates can share their updated resume along with a relevant social media portfolio/work samples on 78787 57900.
Click on Apply to know more.