Realatte Ventures LLP
Website:
realatte.com
Job details:
Job Title: Senior Executive – Social Media Optimization (SMO)
Location: Mumbai
Experience: 1–5 Years
Industry: Digital Marketing / Advertising
About the RoleWe are looking for a Senior Executive – SMO who will be responsible for managing and optimizing brand presence across social media platforms. The role involves planning content strategies, managing social media calendars, coordinating with design and content teams, and ensuring consistent brand communication across channels.
Key Responsibilities- Manage and execute social media strategies across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
- Plan and maintain monthly social media calendars aligned with brand objectives and campaigns.
- Coordinate with content, design, and video teams for post creation, reels, and creatives.
- Monitor social media performance metrics, engagement, and growth.
- Optimize posts using hashtags, trends, and platform algorithms to improve reach and engagement.
- Track competitor activities and industry trends to suggest new ideas and formats.
- Manage community engagement by responding to comments, messages, and queries.
- Collaborate with account management and performance marketing teams for integrated campaigns.
- Prepare monthly reports and insights for clients highlighting growth, engagement, and key learnings.
- Stay updated with latest social media trends, tools, and platform updates.
Required Skills- Strong understanding of social media platforms and algorithms.
- Experience with social media management tools (Meta Business Suite, Hootsuite, Sprout, etc.).
- Knowledge of content planning, hashtag strategy, and social media trends.
- Ability to analyze social media insights and reporting metrics.
- Strong communication and coordination skills.
Click on Apply to know more.