PSM Digital Agency
Website:
psmdigitalagency.com
Job details:
About Us-
PSM Digital India is a dynamic and fast-growing digital marketing agency based in Ahmedabad. We specialize in innovative online marketing strategies that enhance brand visibility, drive engagement, and help businesses become industry leaders. Our mission is to connect brands with the right audience through impactful and data-driven digital solutions.
Job Description-
Job title: Social Media Manager
Experience: 4-5 yrs. of relevant experience
Location: CG Road, Ahmedabad
We prefer candidates who are currently based in Ahmedabad or nearby areas in Gujarat.
In pursuit of this, we seek to hire a talented " Social Media Manager " with at least 4-5 yrs. of
full-time relevant experience with a strong technical knowledge base to manage & deliver the best
paid digital media campaigns to our clients. The purpose of this role is to assist with the planning,
reviewing and optimization of Paid Social campaigns whilst supporting the team in reporting and
managing client accounts.
Key Responsibilities:
• Plan, create, and oversee performancemarketing campaigns across Meta Ads, LinkedIn and
Google Ads (overview only).
• Full-funnel optimization experience from awarenessthrough conversion, including
sophisticated ad-to-landing page alignment techniques.
• Creative direction talent with proven ability to conceptualize compelling ad concepts and
guide design teams toward high-converting assets.
• Advanced campaign tracking and attribution capabilities, translating complex data into
actionable optimization strategies that drive business results.
• Effective ad-budget management to maximize the ROI while maintaining growth momentum.
• Implement audience segmentation strategiesto target the right demographics and improve
conversion rates.
• Monitor competitor activity and adjust strategies to maintain a competitive edge.
• Collaborate with creative teamsto ensure ads are engaging and aligned with brand
messaging.
• Develop comprehensive media plansto strategically allocate budgets across platforms and
campaigns.
• Effectively manage advertising budgets to maximize ROI while sustaining growth momentum.
Data Analysis & Reporting:
• Analyze campaign performance metricsto extract insights and identify areasfor
optimization.
• Generate detailed reportsto communicate key findings and actionable recommendationsto
stakeholders.
Collaboration:
• Work closely with cross-functional teams, including creative, analytics, and product teams, to
ensure seamless campaign execution.
• Coordinate with external vendors and partnersto explore growth opportunities and optimize
campaigns.
Social Media Management:
• Develop, implement, andmanage socialmedia calendars across platforms(Facebook,
Instagram, LinkedIn, etc.)
• Create,schedule, and publish engaging content (text, images, videos, and infographics).
• Engage with followers, respond to comments/messages, and build an interactive community.
• Collaborate with designers, content creators, andmarketing teams to ensure consistent
brand messaging.
Qualifications & Experience:
• Strong understanding of brand marketing strategies on digital platformssuch, META, Google
Ads, LinkedIn ads
• 4-5 years of hands-on experience in performance marketing with a focus on META Ads and
Overview of Google Ads
• Proficiency in analytics platformslike Google Analytics
• Strong analyticalskills and a data-driven decision-making approach.
• Excellent communication skills, both written and verbal.
• Passion for keeping up with evolving marketing trends and technologies.
• Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.
Apply Now- hr@psmdigitalagency.com
Visit our website-https://psmdigitalagency.com
Contact no-91044 94644
Click on Apply to know more.