Pratiyogita Darpan
Website:
pdgroup.in
Job details:
Company Description
Pratiyogita Darpan, along with its sister publication Samanya Gyan Darpan, has been a trusted resource for competitive exam preparation in India for over 50 years. Beginning in 1978, the company broke new ground by offering quality and reliable study materials in Hindi, becoming widely accepted among students. Today, Pratiyogita Darpan is the largest-read magazine network in India, with a readership of 1.44 crore, as per the Indian Readership Survey (IRS). Headquartered in Agra, it remains dedicated to supporting students with authentic and affordable resources for success in examinations. The company continues to expand its offerings while maintaining its stronghold among India's leading publication brands.
Role Description
This is a full-time, on-site role for a Social Media Manager located in Agra. The Social Media Manager will be responsible for planning, implementing, and monitoring social media strategies to enhance online presence. Key tasks include developing and managing content strategies, creating engaging posts, optimizing social media accounts, and analyzing performance metrics to guide future improvements. Close collaboration with cross-functional teams will also be required to ensure brand consistency and drive audience engagement.
Qualifications
• Develop and execute digital marketing strategies to drive online traffic to the company website and generate leads/sales.
• Plan and manage digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, display advertising, and PPC campaigns.
• Identify trends and insights, and optimize digital marketing performance based on data analytics and reporting.
• Technical Analysis
• Blog posting
• Oversee social media strategy and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Keyword Research, On page SEO, Technical SEO, Off page SEO, Pre SEO activities
• • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and share insights with the team.
• Connect with new clients through Linked In and get the new lead through Linked in
- Good knowledge of SEO, Website & SMO
- Excellent Analytical
- Automate Generate Multiple Reports using VBA &
- Google Sheets uses for all type of work
- Able to create FMS (Flow monitoring system), Checklists and MIS
- Excellent knowledge of Microsoft Excel.
- - Good communication, telephone etiquette, listening and presentation skills
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