ORNAZ
Website:
ornaz.com
Job details:
Social Media Manager
Location: Gurgaon (Work from Office)
Industry: Fine Jewellery / Diamond Engagement Rings
About ORNAZ
ORNAZ is a fast-growing D2C fine jewellery brand specializing in customizable diamond engagement rings, solitaires, and everyday diamond essentials. We blend craftsmanship, emotion, and modern design to create pieces that mark life’s most meaningful moments.
Role Overview
We are looking for a creative, trend-aware, and execution-focused Social Media Manager who understands luxury branding and storytelling. You will own our social presence, build community, drive engagement, and translate brand emotion into high-performing content.
Key Responsibilities
Content & Strategy:
• Develop and execute monthly social media calendars aligned with campaigns and launches
• Plan content around engagement rings, bridal, gifting, and trend-led conversations
• Create compelling captions that reflect brand voice (luxury, modern, emotional)
• Conceptualize reels, UGC-style content, founder-led storytelling, and trend adaptations
Growth & Performance:
• Drive follower growth, engagement, and websit
e traffic • Track KPIs and share weekly performance reports
• Optimize content based on analytics and insights
• Stay updated with Instagram trends, audio, and algorithm changes
Community Management:
• Manage DMs, comments, and customer conv
ersations • Coordinate with customer care for query resolution
• Build brand loyalty through meaningful engagement
Influencer & Collaboration:
• Identify and coordinate with relevant influencers and
creators • Manage barter/paid collaborations
• Track influencer performance and ROI
Brand Consistency:
• Ensure consistent visual identity
and tone • Work closely with design, performance marketing, and founders
Requirements:
• 2–4 years of experience in social media (luxury/fashion/jewellery p
referred) • Strong understanding of Instagram & short-form video content
• Excellent copywriting skills
• Basic knowledge of performance marketing is a plus
• Strong aesthetic sense and attention to detail
Bonus Points If You:
• Understand the weddings and jewelle
ry market • Have experience with D2C brands
• Love jewellery and diamonds
Why Join ORNAZ?
• Work with a fast-growing fine jewell
ery brand • Be part of meaningful milestone moments (engagements, proposals, weddings)
• High ownership and creative freedom
Click on Apply to know more.