Orchid Shoes
Website:
orchidshoes.in
Job details:
You will own Ellanzo’s social presence from the pre-launch waitlist phase through launch. That means planning content, making it, publishing it, and turning followers into waitlist sign-ups and buyers. You will work with the E-commerce Manager, the graphic designer and the founder.
Responsibilities
- Build and run the monthly content calendar: Reels, carousels, Stories and static posts.
- Run the pre-launch content plan, covering factory and craftsmanship stories, comfort-tech explainers and product teasers that build a waitlist.
- Write captions, hooks and scripts in the brand’s voice (minimal, confident, warm).
- Shoot and edit simple Reels and Stories in-house, and brief the designer for premium-grade visuals.
- Find, shortlist and coordinate with micro-influencers for barter collaborations, and track what they deliver.
- Reply to comments and DMs, and move interested people toward the waitlist and, after launch, toward purchase.
- Track weekly performance (reach, saves, shares, profile visits, waitlist sign-ups, link clicks) and adjust the content mix.
- Keep every post consistent with the brand guidelines (locked logo, colour palette and fonts).
- Support launch-day and drop campaigns, and the creatives for paid ads.
Click on Apply to know more.
