Mind & Matter India
Website:
mindandmatter.in
Job details:
Role Description
This is a full-time on-site role for a Social Media Manager with 2 or 3 years of experience, based in Kolkata. The Social Media Manager will be responsible for designing and executing social media strategies, managing content across various platforms, optimising social media campaigns, engaging with the audience, and driving brand visibility. The role involves creating impactful content strategies, analysing performance metrics, and keeping up with trends to ensure the brand stays relevant and competitive in the digital space.
Key Responsibilities
- Develop and execute effective SEO strategies to improve website rankings and organic traffic
- Conduct keyword research and competitor analysis
- Handle on-page SEO activities, including meta tags, content optimisation, URL structuring, internal linking, etc.
- Monitor website performance using tools like Google Analytics, Google Search Console, etc.
- Track SEO performance metrics and prepare regular reports
- Coordinate with teams for SEO implementation
- Stay updated with Google algorithm changes and industry trends
- Identify technical SEO issues and work towards improving website health
Qualifications
- Proven expertise in Social Media Marketing and Social Media Optimisation (SMO)
- 2–3 years of experience in SEO or Digital Marketing
- Strong Communication and Writing skills to create engaging and effective content
- Knowledge of developing and executing Content Strategy for diverse social media platforms
- Ability to analyse social media metrics and adjust strategies accordingly
- Familiarity with industry trends and tools in digital marketing
- Bachelor’s degree in Marketing, Communications, or a related field
- Experience working in digital solutions or marketing roles is a plus
- Strong collaboration skills and ability to work in an on-site team environment
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