Martech Minds
Website:
martechminds.com
Job details:
Job Title: Social Media Manager
Location: T.Nagar, Chennai
Experience: 2–4 Years Preferred
Company: Martech Minds Private Limited
Company Overview
Martech Minds Private Limited is a growth-focused digital marketing agency based in Chennai, specializing in performance-driven content, brand storytelling, and digital transformation strategies for businesses across industries.
We combine creativity, strategy, automation, and AI-powered marketing systems to help brands build meaningful engagement, scalable visibility, and measurable business growth.
We are currently looking for a highly creative and strategically driven Social Media Manager to lead brand communication, audience engagement, and trend-first content execution across multiple digital platforms.
Position Summary
The ideal candidate should possess a strong understanding of social media strategy, audience psychology, content planning, trend forecasting, and performance analytics.
This role requires an individual who can:
- Develop platform-specific content strategies
- Build high-performing content ecosystems
- Leverage AI and automation tools for efficiency and scale
- Drive community engagement and follower growth
- Translate trends into impactful brand storytelling
The candidate should be passionate about creating content that not only performs — but also shapes conversations and influences audience behavior.
Key Responsibilities
Strategy & Campaign Planning
- Develop and execute platform-specific social media strategies aligned with brand and business objectives
- Create quarterly and monthly content calendars based on audience insights, trends, and campaign goals
- Build innovative content frameworks and trend-led campaigns across Instagram, Facebook, LinkedIn, YouTube, and X
- Segment audiences and personalize content strategies for different customer personas
Content Development & Publishing
- Collaborate with copywriters, designers, video editors, and strategists to create high-quality content
- Develop engaging content formats including:
- Reels
- Shorts
- Carousels
- Meme marketing
- Live sessions
- Educational and storytelling content
- Ensure brand consistency across multilingual content (English & Tamil)
- Manage content publishing schedules optimized for engagement and platform performance
Social Media Automation & AI Workflows
- Use AI and automation tools to improve content production, scheduling, engagement, and reporting efficiency
- Implement automated workflows for:
- Content scheduling
- Comment & inbox management
- Lead capture
- Audience segmentation
- Reporting dashboards
Analytics & Performance Reporting
- Monitor and analyze key performance metrics:
- Reach
- Engagement
- Watch time
- Follower growth
- Conversions
- Prepare weekly and monthly performance reports with actionable insights
- Conduct performance analysis to identify scalable content formats and audience behavior trends
- Continuously optimize strategies based on platform analytics and campaign performance
Community Engagement & Trend Intelligence
- Manage community engagement across platforms with timely and brand-aligned communication
- Stay updated with:
- Platform algorithm changes
- Viral content formats
- Emerging digital trends
- Audience behavior shifts
- Proactively experiment with trend-based content and original content concepts
Influencer & Collaboration Management
- Identify and onboard relevant influencers and creators
- Coordinate end-to-end influencer campaigns:
- Briefing
- Content approvals
- Posting schedules
- Reporting
- Track influencer performance metrics and optimize collaboration outcomes
Client Communication & Coordination
- Collaborate with clients to understand business goals and content requirements
- Translate client objectives into actionable social media strategies and campaigns
- Ensure timely execution and reporting of deliverables
Requirements
- 2–3 years of experience in social media management and content strategy
- Strong understanding of: Instagram, Facebook, LinkedIn, YouTube, X (Twitter)
- Proven ability to identify and execute high-performing content trends
- Strong storytelling, copywriting, and visual communication skills
- Experience with social media management and automation tools
- Understanding of AI-assisted content workflows and automation systems
- Strong analytical and reporting capabilities
Preferred Qualifications
Candidates with the following experience will have an added advantage:
- Managed accounts with measurable growth of 50K–100K+ followers
- Created campaigns/content with 1M+ to 2M+ views
- Experience in influencer marketing and UGC campaigns
- Experience in multilingual or regional-language content strategies
- Familiarity with social listening and automation ecosystems
Why Join Martech Minds?
- Opportunity to work on high-impact and trend-driven campaigns
- Creative and collaborative work environment
- Exposure to diverse industries and brands
- Access to advanced AI tools and automation systems
- Continuous learning and growth opportunities
- Performance-driven culture with ownership and creative freedom
How to Apply
Interested candidates may send:
- Updated Resume
- Portfolio / Case Studies
- Social media handles or campaigns managed
- Sample content or campaign performance metrics
📩 Email: info@martechminds.com
Click on Apply to know more.