Lytegen
Website:
lytegen.com
Job details:
Job Description: Social Media Manager (US Market)
Position: Social Media Manager
Company: Lytegen (lytegen.com)
Location: Mohali
On-site Working Hours: Monday to Friday 6:30 AM – 3:30 PM (IST)
Market Focus: United States (Residential Solar)
About Lytegen
Lytegen is a fast-growing solar sales company headquartered in Sacramento, California. We are on a mission to make clean energy accessible to every US homeowner. We don't just want "likes" we want a social media presence that builds trust, educates homeowners, and generates high-quality leads.
The Role
We are looking for a creative, data-driven Social Media Manager to own our brand’s voice across LinkedIn, Facebook, Instagram, and X (Twitter). You will be responsible for the end-to-end social strategy: from content ideation and graphic design (using tools like Canva/Adobe) to community management and performance tracking.
Key Responsibilities
- Content Strategy: Create a monthly content calendar that speaks to the specific needs of US homeowners (e.g., rising energy bills, tax credits, and sustainability).
- Platform Management: Daily posting and engagement on Facebook, Instagram, and LinkedIn to build a community around the Lytegen brand.
- Creative Execution: Design high-quality visuals and short-form video (Reels/TikToks) that explain complex solar concepts simply and beautifully.
- Community Engagement: Monitor and respond to comments/DMs proactively, ensuring a premium "customer-first" brand voice.
- Performance Tracking: Analyze engagement metrics and lead attribution. You must be able to tell us what’s working and what isn't.
- Trend Monitoring: Stay ahead of US social trends and AI tools to keep our content fresh and viral-ready.
Requirements
- Experience: 5+ years in Social Media Management, ideally for a high ticket size B2C brand.
- Industry Knowledge: Experience in Solar, or Home Improvement is a massive plus but not mandatory.
- Visual Skills: Proficiency in Canva. Basic editing skills are essential.
- Copywriting: Native-level English proficiency with a deep understanding of US cultural nuances and "American-style" marketing hooks.
- Data-Driven: Ability to move beyond "vanity metrics" and focus on how social media impacts the sales funnel.
Click on Apply to know more.