Social Media Manager

Lexicon Management Institute of Leadership and Excellence

Website: lexiconmile.com
Job details:

ROLE SUMMARY:

1. Social Media Strategy & Branding

• Develop and implement a comprehensive social media strategy across Instagram, Facebook, LinkedIn, and YouTube
• Build a strong, aspirational brand identity for Lexicon MILE
• Position the institute as a future-ready, AI-integrated educational leader

2. Content Creation & Management

Plan and oversee content including:

• Reels, carousels, and static creatives
• YouTube videos (long-form and short-form)
• LinkedIn thought leadership content
• Ensure all content is:
• High-quality and engaging
• Shareable and save-worthy
• Aligned with branding and admissions objectives

3. Lead Generation & Performance Marketing

• Drive student inquiries and applications through social platforms
• Design and execute targeted campaigns
• Build and optimize lead funnels, including:
• Landing pages
• Retargeting strategies
• Lead nurturing workflows
• Monitor and improve key metrics such as:
• Cost per Lead (CPL)
• Conversion rates

4. PR & Media Outreach

• Identify opportunities for digital PR, media features, and educational publications
• Build and maintain relationships with:
• Journalists
• Media houses
• Education-focused platforms
• Manage press releases, announcements, and brand storytelling initiatives
• Establish Lexicon MILE as a thought leader in AI-driven education

5. Influencer & Creator Marketing

• Identify and collaborate with:
• Student influencers
• Education and career-focused creators
• Plan and execute influencer campaigns to drive:
• Brand awareness
• Engagement
• Lead generation
• Manage end-to-end execution, including outreach, negotiations, content briefs, and performance tracking

6. Campaign & Launch Management

• Lead the planning and execution of:
• Admission campaigns
• Program launches (BBA, MBA, etc.)
• Event promotions
• Create high-impact campaigns that generate visibility, engagement, and urgency

7. Analytics & Optimization

• Track and analyze performance across all digital platforms
• Provide weekly insights and actionable improvement plans
• Continuously test and optimize:
• Content formats
• Hooks and creatives
• Audience targeting

8. Community Building

• Manage engagement across platforms, including comments and direct messages
• Build and nurture a strong online community of aspirants and students
• Collaborate with students, alumni, and faculty to create authentic content
• Key Skills & Requirements
• Proven experience managing Instagram, Facebook, LinkedIn, and YouTube
• Strong understanding of:
• Social media growth strategies
• Content virality and platform algorithms

Hands-on experience with:

• Influencer marketing campaigns
• PR and media outreach
• Ability to connect brand-building efforts with measurable outcomes (leads and admissions)
• Strong storytelling and campaign execution skills

What We’re Looking For

• A marketer-first mindset, with content as a strategic tool
• Strong focus on distribution and performance, not just creation
• A data-driven, experimental approach with speed and agility
• Ability to directly link marketing efforts to admissions growth

Bonus (Good to Have)

• Experience in the education sector
• Existing network of influencers and media contacts
• Familiarity with AI tools for content creation and optimization

Click on Apply to know more.