Kotak Mutual Fund
Website:
kotakmf.com
Job details:
Role Overview:
We’re looking for an experienced Social Media Manager to lead our monthly & quarterly content calendar, manage 360° campaigns, and drive performance across platforms (LinkedIn, Instagram, X, YouTube, Facebook). The role requires strong coordination, analytical skills, and familiarity with mutual fund communication and compliance.
Key Responsibilities:
- Manage monthly/quarterly social media calendars aligned with product and IAP priorities.
- Plan and execute 360° campaigns—including concept, coordination, execution & reporting.
- Work closely with product, content, design, compliance, and external agencies.
- Review creatives/copies for brand and regulatory guidelines.
- Track daily posting schedules and maintain platform-wise reports.
- Prepare weekly, monthly & quarterly dashboards on reach, engagement, followers, clicks, and video metrics.
- Monitor competitor activity and suggest new content ideas/formats (reels, carousels, videos, etc.).
- Ensure accuracy, compliance, and consistency across all communication.
- Stay updated on MF regulations, platform trends, and content best practices.
Required Skills & Experience:
- 5–6 years of managing brand social media, ideally in mutual funds/AMCs/fintech/investment domains.
- Strong MF understanding—fund categories, SIPs, risk/return, etc.
- Experience briefing/managing agencies and adapting content for multiple formats.
- Strong reporting & analytics skills across major platforms and tools.
- Ability to manage multiple stakeholders & timelines.
- Good sense of copy, visual communication & content hooks.
Preferred:
- Experience in a mutual fund company.
- Exposure to IAPs, investor education, and product campaigns.
- Degree in Finance/Marketing/Economics/Commerce or MBA/PGDM.
Click on Apply to know more.