Social Media Manager
Infoalign
- Location
- Delhi, India
- Job type
- Full-time
Required skills
- Illustrator
- Adobe Photoshop
- Canva
- communication skills
- content creation
- content marketing
- digital marketing
- graphic design
- paid social
- project management
- typography
About the role
Website:
infoalign.com
Job details:
Job Description:
Key Responsibilities
- Develop creative, data-driven social media marketing strategies and campaigns to increase engagement, generate leads, and enhance brand awareness.
- Create, manage, and publish content across social media platforms including Instagram, Facebook, LinkedIn, Pinterest, YouTube, and others as required.
- Analyze social media performance metrics and prepare regular reports with actionable insights and recommendations for continuous improvement.
- Develop, maintain, and execute a content calendar, ensuring content is relevant, timely, platform-specific, and aligned with marketing objectives.
- Collaborate with designers, photographers, content writers, marketing teams, and other stakeholders to execute campaigns effectively.
- Stay updated on the latest social media trends, platform updates, content formats, and best practices.
- Monitor competitor activities and identify opportunities to improve content performance and audience engagement.
- Assist in planning and executing paid social media campaigns when required.
Preferred Skills
- Basic graphic design skills and proficiency in tools such as Canva, Adobe Photoshop, Illustrator, or similar design software.
- Strong visual aesthetics and a good understanding of design principles, branding, layouts, typography, and content presentation.
- Ability to identify and create visually appealing content that aligns with brand guidelines and current design trends.
Qualifications
- 2 + years of experience in social media marketing, digital marketing, or content marketing.
- Strong analytical and reporting skills with the ability to interpret social media data and derive actionable insights.
- Good understanding of major social media platforms, algorithms, audience behavior, and content strategies.
- Excellent written and verbal communication skills with the ability to create compelling social media content.
- Strong project management and multi tasking skills, with the ability to prioritize and manage multiple projects simultaneously.
- Creative mindset with attention to detail and a passion for digital marketing and content creation.
- Benefits:
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