Website:
ignitealiign.com
Job details:
Social Media Manager
Ignite + Aliign Hot Yoga Studio & Hydration Bar
Position Overview
Ignite + Aliign is seeking a creative, organized, and community-driven Social Media Manager to lead the online presence for our hot yoga studio and hydration bar. This role is responsible for building brand awareness, growing engagement, increasing memberships and class bookings, and promoting our wellness-focused lifestyle across digital platforms.
The ideal candidate is passionate about wellness, fitness, yoga culture, and content creation, with a strong understanding of social media trends, storytelling, and local community engagement.
Key ResponsibilitiesSocial Media Strategy & Management
- Develop and execute a monthly social media content strategy aligned with brand goals
- Manage daily posting across platforms including Instagram, Facebook, TikTok, and Google Business
- Create engaging content that reflects the studio’s energy, community, classes, instructors, events, and hydration bar offerings
- Maintain consistent brand voice, aesthetic, and messaging
Content Creation
- Capture and edit high-quality photo and video content during classes, events, and promotions
- Create reels, stories, graphics, and short-form videos optimized for engagement
- Coordinate content calendars around class schedules, seasonal promotions, wellness campaigns, and product launches
- Highlight instructor spotlights, member testimonials, wellness tips, and hydration products
Community Engagement
- Respond to comments, messages, and inquiries in a timely and professional manner
- Build relationships with local influencers, wellness brands, and community partners
- Encourage user-generated content and member interaction
- Support event promotion and studio challenges
Marketing & Growth
- Assist with email marketing campaigns and promotional initiatives
- Track analytics, engagement, follower growth, and campaign performance
- Recommend strategies to increase memberships, retail sales, and hydration bar traffic
- Stay updated on social media trends, platform changes, and wellness industry trends
Studio & Brand Support
- Collaborate with instructors and leadership team on promotions and campaigns
- Support launches, workshops, special events, and community outreach efforts
- Occasionally assist with in-studio content shoots and branded collaborations
Qualifications
- Experience managing social media accounts for a business, fitness brand, wellness brand, or lifestyle company
- Strong photography, videography, and editing skills
- Proficiency with Canva, CapCut, Adobe Creative Suite, or similar tools
- Understanding of Instagram Reels, TikTok trends, and content optimization
- Excellent communication and organizational skills
- Ability to work independently and meet deadlines
- Passion for wellness, yoga, fitness, and community-building preferred
Preferred Skills
- Experience running paid social ads
- Basic graphic design skills
- Knowledge of email marketing platforms such as Mailchimp or Klaviyo
- Experience with scheduling tools like Later, Buffer, or Hootsuite
- Familiarity with wellness or boutique fitness industries
Position Details
- Part-time or Full-time (flexible based on experience)
- Some evening/weekend availability for events and content capture
- Hybrid role with in-studio content creation required
- Compensation based on experience
What We Offer
- Complimentary yoga membership
- Discounts at the hydration bar and retail shop
- Opportunity to grow with a wellness-focused brand
- Creative and collaborative work environment
- Access to community events and workshops
To Apply
Please submit:
- Resume
- Portfolio or examples of social media work
- Links to social media accounts you have managed
- Short paragraph explaining why you’re excited about wellness, yoga, and community marketing
Click on Apply to know more.