Sero Apparels
Website:
seroapparels.com
Job details:
Job description
We’re looking for a Content & Social Media Head to lead strategy and execution across all our digital brand touchpoints. This is a key leadership role for someone who can shape brand voice, direct content production, and drive engagement across platforms — while balancing creativity with commercial outcomes.
You’ll lead content for our three brands:
Sero – Affordable men’s formal and semi-formal wear
HV – Luxury menswear with timeless elegance
Aerix – Casual menswear and kidswear with a playful edge
What You'll Own
1. Content Strategy & Planning
Build and manage monthly content calendars across all three brands
Tailor strategy by brand tone, audience, and product priorities
Align content with product drops, seasonal campaigns, and business goals
2. Social Media Management
Own day-to-day content publishing on Instagram, YouTube Shorts, Pinterest, and LinkedIn
Grow followers and engagement through consistent, high-quality content
Respond to DMs/comments or delegate community management
Stay updated with platform trends, formats, and algorithm changes
3. Influencer & Creator Collaborations
Identify and collaborate with relevant influencers, creators, and stylists
Handle outreach, briefing, barter/paid agreements, and performance tracking
Build a network of recurring creator relationships
4. Shoot Planning & Production
Conceptualize shoots and video content around product launches and brand stories
Work with stylists, photographers, and models to execute campaigns
Capture a mix of polished visuals, UGC-style reels, and behind-the-scenes content
5. Performance Analysis & Optimization
Track KPIs like reach, saves, engagement, link clicks, shares
Create weekly/monthly reports and use insights to evolve the strategy
Collaborate with performance marketing to test creatives that drive conversions
6. Copywriting & Brand Voice
Guide the tone of voice and storytelling for each brand
Write or supervise copy for captions, emails, campaign scripts, and WhatsApp broadcasts
Ensure all communication aligns with brand positioning and audience
7. Content Repurposing & Coordination
Repurpose content for emails, website banners, offline catalogs, and retail marketing
Coordinate across teams to ensure visual and narrative consistency
What You’ll Need
Education
Bachelor’s in Mass Media, Communications, Fashion Marketing, or similar
Experience
4 to 7 years in content, social media, or digital storytelling roles
Prior experience in a fashion, lifestyle, or D2C brand preferred
Must-Have Skills
Excellent fashion and visual aesthetic sense
Strong experience with Instagram reels, content trends, and creator formats
Experience directing or producing shoots
Good copywriting instincts and brand storytelling ability
Tools: Canva, Figma, Google Sheets, Notion
Bonus: video editing (CapCut/VN), familiarity with analytics dashboards
Nice-to-Haves
Experience with influencer tools like Winkl, Collabstr
Exposure to SEO, email marketing, and WhatsApp flows
Comfortable managing junior content executives or freelancers
About Us
We’re building a new-age fashion ecosystem under the House of Sero umbrella. Each brand we run has a unique identity and audience, but they all share a common mission: great design, great fit, and meaningful stories. We're lean, fast, and highly collaborative — and we’re just getting started.
Click on Apply to know more.