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Company Description Escape Quest Trails LLP is a travel company dedicated to creating personalized journeys that match each traveler’s interests and style. The team designs customized itineraries, ranging from high-adventure treks and nature trails to immersive cultural experiences and refined luxury getaways. Services emphasize authenticity, comfort, and thoughtful planning to help travelers explore new destinations with confidence. Based on a belief that travel is about meaningful memories rather than checklists, Escape Quest Trails focuses on crafting stories and experiences that stay with travelers long after the trip ends.
Role Description The Social Media Manager is a full-time, on-site role based in Noida. The role involves planning and executing social media strategies across platforms such as Instagram, Facebook, X, LinkedIn, and emerging channels relevant to travel audiences. Day-to-day responsibilities include creating engaging posts, stories, and short videos; managing content calendars; monitoring comments and messages; and fostering online communities around Escape Quest Trails’ brand and offerings. The Social Media Manager will analyze performance metrics, optimize campaigns, collaborate with marketing and operations teams, and coordinate with designers, writers, and partners to ensure consistent brand messaging. The role also includes staying current with social media trends in travel and hospitality and proposing new ideas to increase reach, engagement, and conversion.
Qualifications
- Social media platform expertise: Strong working knowledge of major platforms (e.g., Instagram, Facebook, X, LinkedIn) and best practices for content formats, posting, and community management.
- Content creation skills: Ability to plan and create visual and written content, including captions, short-form video concepts, stories, and basic graphic assets aligned with brand tone.
- Strategy and analytics: Experience developing social media strategies, using analytics tools, tracking KPIs, and optimizing campaigns based on data-driven insights.
- Marketing and branding: Understanding of digital marketing, brand positioning, audience segmentation, and campaign planning within the travel or lifestyle sector.
- Communication and collaboration: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Organization and time management: Proven ability to manage content calendars, prioritize tasks, and meet deadlines in a fast-paced environment.
- Relevant experience: Prior experience in social media management, preferably in travel, tourism, hospitality, or a related consumer brand.
- Education: Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience.
- Additional beneficial skills: Basic proficiency in design or video-editing tools (e.g., Canva, Adobe Express), familiarity with influencer marketing, and comfort presenting ideas and reports to stakeholders.
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