Website:
entoi.com
Job details:
We’re Hiring: Social Media Manager | EN TOI
Location: Rajkot / Remote
Experience: 2–4 years
Type: Full-time
EN TOI is looking for a Social Media Manager who understands fashion, storytelling, aesthetics and the power of a strong digital identity.
We’re looking for someone who can go beyond simply managing a content calendar — someone who can build a world around the brand, create conversations, and make people want to be part of it.
What You’ll Do
* Develop and execute EN TOI’s social media strategy, primarily across Instagram.
* Plan and manage monthly content calendars aligned with brand campaigns, launches and business goals.
* Ideate and execute Reels, Stories, carousels, static content, UGC and campaign-led content.
* Develop creative concepts and storytelling ideas that reflect EN TOI’s aesthetic and positioning.
* Write engaging captions, hooks and CTAs while maintaining a consistent brand voice.
* Identify relevant fashion, lifestyle and social media trends and translate them into EN TOI-relevant content.
* Coordinate with photographers, videographers, designers, influencers and other creative partners.
* Plan and manage creator and influencer collaborations.
* Track content performance and use insights to continuously improve reach, engagement and conversions.
* Monitor competitors and emerging brands to identify opportunities for growth.
* Take ownership of the day-to-day social media presence and ensure every piece of content feels distinctly EN TOI.
What We’re Looking For
* 2–4 years of experience in social media management, preferably within fashion, accessories, beauty, lifestyle or D2C.
* Strong understanding of Instagram, Reels and social-first content.
* Excellent creative ideation and storytelling skills.
* Strong visual sense and understanding of premium aesthetics.
* Ability to translate a brand’s identity into compelling digital content.
* Good copywriting and communication skills.
* Comfortable working with content creators, photographers and creative teams.
* Data-driven approach with an understanding of social media analytics and performance.
* Proactive, organised and capable of independently managing projects from idea to execution.
* Experience with Meta Business Suite, Instagram Insights, Canva and social media scheduling/analytics tools is a plus.
Who We’re Looking For
You’ll be a great fit if you:
* Are genuinely obsessed with fashion, culture, aesthetics and social media.
* Can spot a good idea before it becomes a trend.
* Understand that beautiful content isn’t enough — it needs to have a purpose.
* Can turn a product into a story.
* Have a strong eye for detail and consistency.
* Are comfortable experimenting, testing and learning.
* Take initiative instead of waiting for instructions.
* Want to build a brand, not just manage an Instagram page.
Why EN TOI?
At EN TOI, you’ll work closely with the founders and have a direct role in shaping the brand’s digital identity, community and growth.
This is an opportunity to join a growing fashion brand at an exciting stage and have genuine creative ownership.
If you believe you can make people stop scrolling, feel something, and remember EN TOI — we’d love to hear from you.
How to Apply
Send your CV + portfolio to:
📩 info@entoi.com
Please include:
* Brands/accounts you have previously managed
* Examples of your best-performing content
* Campaigns you have worked on
* Performance/results, wherever available
Subject: Social Media Manager – EN TOI
Click on Apply to know more.
