Website:
caraclinics.com
Job details:
Job Description: Social Media Manager / Content Creator
Company: CARA Hair Transplant and Aesthetic Clinic
Location: Mumbai, Maharashtra
Job Type: Full-Time
About the Role
CARA Hair Transplant and Aesthetic Clinic is looking for a dynamic and creative Social Media Manager / Content Creator to own and grow our digital presence. You'll be the voice of CARA across all social platforms — crafting compelling stories around hair restoration, aesthetics, and patient transformation journeys.
Key Responsibilities
- Own all social media channels — Instagram, Facebook, YouTube, LinkedIn, and emerging platforms — including profile management, community engagement, and performance tracking
- Develop and execute strategic campaigns aligned with clinic promotions, seasonal trends, and brand goals to drive awareness, leads, and patient trust
- Create and manage a monthly content calendar ensuring consistent posting schedules and timely delivery across all platforms
- Produce original content including reels, carousels, stories, blogs, and captions that reflect CARA's brand voice and educate the audience on hair transplant and aesthetic procedures
- Coordinate closely with the Creative Lead to align on campaign direction, brand aesthetics, and content themes
- Brief and manage video editors and graphic designers, providing clear creative direction and ensuring on-time delivery of all content assets
- Stay ahead of the curve by continuously learning new social media trends, platform algorithm updates, content formats, and growth strategies relevant to the healthcare and aesthetic industry
- Monitor and analyze performance metrics (reach, engagement, conversions) and optimize content strategy accordingly
- Engage with the community by responding to comments, DMs, and reviews in a timely and brand-appropriate manner
- Collaborate with the clinical and marketing team to highlight patient success stories, doctor expertise, and procedure awareness (with appropriate consent)
Requirements
- 2–4 years of experience in social media management, preferably in healthcare, beauty, or lifestyle brands
- Strong understanding of Instagram, YouTube, and Meta platforms
- Hands-on experience with content creation tools (Canva, CapCut, Adobe Suite, or similar)
- Excellent written communication skills in English and Hindi
- Ability to manage multiple projects and deadlines independently
- A keen eye for aesthetics and visual storytelling
- Prior experience coordinating with creative teams is a strong plus
What We Offer
- Opportunity to build and own a growing brand's digital identity
- Collaborative, creative work environment
- Exposure to the fast-growing aesthetics and hair restoration industry
- Competitive compensation based on experience
Click on Apply to know more.