Website:
ctrlroom.in
Job details:
CTRLRoom Systems is a creative technology and political consulting company working across political communication, social media management, digital marketing, branding and technology solutions.
We work with political leaders, public representatives, organisations and businesses to build strong digital identities and communicate effectively with their audiences.
We are looking for a Social Media Manager who understands social media beyond simply posting content — someone who can understand audiences, identify trends, plan content and build a strong digital presence.
The Role
As a Social Media Manager – Political & Digital Communications, you will manage and execute social media communication across platforms including Instagram, Facebook, X and YouTube.
You will work closely with content writers, graphic designers, video editors and clients/public representatives to plan, create, publish and optimise content.
The ideal candidate should be creative, proactive, politically aware and comfortable working in a fast-paced environment.
Key Responsibilities
- Develop and manage weekly and monthly social media content calendars.
- Plan content around campaigns, events, current affairs, trends and audience interests.
- Manage Instagram, Facebook, X and YouTube accounts.
- Coordinate with graphic designers, video editors and content writers for timely content delivery.
- Write, review and refine social media captions and post copy.
- Schedule and publish posts, reels, stories and other content.
- Monitor comments, messages, mentions and audience engagement.
- Identify relevant social media trends and content opportunities.
- Analyse social media insights and performance.
- Track reach, engagement, followers, views and overall content performance.
- Prepare regular social media performance reports.
- Identify high-performing content and recommend improvements.
- Suggest new content formats, campaigns and creative ideas.
- Maintain consistency in brand voice, messaging and communication.
- Coordinate social media coverage during events, public meetings, campaigns and important activities.
- Manage multiple social media accounts and campaigns simultaneously.
- Ensure content is published accurately and within deadlines.
- Stay updated with social media trends, platform updates and algorithm changes.
Political & Public Communication
A significant part of CTRLRoom's work involves political and public communication.
The candidate should be able to:
- Understand political communication and public sentiment.
- Convert development work, public activities, achievements and interactions into engaging social media content.
- Understand the importance of timing, messaging and context in political communication.
- Follow Punjab's political, social and local issues.
- Identify relevant local and political trends.
- Understand how communication differs between a political leader, organisation and brand.
- Maintain professionalism and confidentiality while handling public-facing accounts.
Required Skills
- Strong understanding of Instagram, Facebook, X and YouTube.
- Good knowledge of Reels, Stories and short-form video content.
- Strong content planning and social media strategy skills.
- Understanding of social media analytics and insights.
- Excellent communication and coordination skills.
- Strong organisational and time-management skills.
- Ability to manage multiple accounts and deadlines.
- Ability to work independently and as part of a creative team.
- Strong understanding of current affairs and social media trends.
- Fluent Punjabi — speaking and writing — is mandatory.
- Good English communication skills.
- Hindi knowledge is an added advantage.
Mandatory Eligibility
The candidate must be a native of Punjab.
The candidate should have a strong understanding of Punjabi language, culture, local issues and Punjab's social and political landscape.
This is an important requirement because the role involves creating and managing content for Punjab-based political and public-facing accounts.
Education & Experience
- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Communications or a related field is preferred.
- 1–3 years of relevant social media experience preferred.
- Candidates with strong practical experience and an impressive portfolio may also be considered irrespective of their degree.
Who We Are Looking For
We are looking for someone who is:
Creative • Proactive • Politically Aware • Social-Media Savvy • Organised • Curious • Fast Learner • Good Communicator
You should not be someone who simply waits for instructions to publish posts.
We want someone who can understand the objective, observe what is happening around them, identify opportunities and come to the team with:
“I have an idea — let's try this.”
Hybrid Work
This is a hybrid position based in Mohali.
You will have the flexibility to work remotely, but you must be available to work from the office whenever required for:
- Client meetings
- Team meetings
- Shoots and content production
- Events and public programmes
- Campaign requirements
- Important deadlines
Occasional travel may be required depending on project and campaign requirements.
Salary
₹25,000 – ₹35,000 per month
Salary will depend on experience, skills, portfolio and interview performance.
Important
This role involves working on political and public-facing social media accounts. Candidates should therefore be comfortable working with political content, current affairs, public issues and time-sensitive communication.
Native of Punjab + Punjabi fluency + strong understanding of Punjab's social and political landscape are mandatory requirements for this position.
Click on Apply to know more.