Creativefuel
Website:
creativefuel.io
Job details:
Job Description: Social Media Manager – Entertainment & Pop Culture
Department: Community
Location: Indore
Employment Type: Full-Time
Experience: 4–7 Years
About the Role
We are looking for a Social Media Manager – Entertainment & Pop Culture to lead the growth, strategy, and execution of our entertainment-focused social media properties. The ideal candidate should have a strong pulse on Bollywood, Hollywood, OTT platforms, celebrity culture, internet trends, and viral content, along with proven experience managing teams and scaling digital audiences.
Platform Strategy & Growth
- Lead the overall social media strategy across Instagram, Snapchat, Facebook, X (Twitter), LinkedIn
- Identify content trends, and distribution opportunities that drive reach, engagement, & growth.
- Analyze performance data and optimize posting strategies, timing, and formats.
- Collaborate with editorial, video, and design teams to deliver platform-first storytelling.
- Develop long-term growth strategies for entertainment communities.
Content Performance & Monetization
- Increase organic reach, engagement, and community growth.
- Identify opportunities for branded integrations, platform partnerships, and content monetization.
- Ensure social content supports editorial impact and business objectives.
- Experiment with new platform features and content formats.
Entertainment Content Leadership
- Track Bollywood, Hollywood, OTT releases, celebrity news, award shows, and internet culture.
- Convert trends into high-performing content opportunities.
- Plan editorial calendars around entertainment events and launches.
- Provide creative briefs to writers, designers, and editors.
- Develop new social-first content IPs.
Team Coordination & Leadership
- Oversee daily publishing workflows and ensure consistent quality.
- Lead and mentor the social media team.
- Coordinate across content, design, video, and community teams.
- Promote collaboration, accountability, and continuous improvement.
Content Innovation
- Monitor platform algorithm changes, industry trends, and competitor strategies.
- Recommend innovative formats to improve engagement and audience growth.
Requirements
- 4–7 years of experience in social media, entertainment media, or digital content.
- Experience managing entertainment or celebrity-focused social media pages.
- Strong understanding of Bollywood, Hollywood, OTT platforms, and internet culture.
- Excellent leadership, communication, and analytical skills.
Preferred Qualifications
- Experience in a digital media company or marketing agency.
- Knowledge of Netflix, Prime Video, Disney+, JioHotstar and other OTT’s ecosystem.
- Experience with analytics and social listening tools.
KPIs
- Growth in reach, engagement, followers, and impressions.
- Trend adoption speed.
- Contribution to viral content.
- Content quality and consistency.
- Team productivity.
Ideal Candidate: A strategic leader passionate about entertainment who understands audience behavior, identifies trends early, builds high-performing teams, and consistently delivers engaging, culturally relevant social media content.
Click on Apply to know more.