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Social Media Lead, Grape
Remote | Apply to hello@grape.town
Grape is where shopping meets styling. We're an app where real women curate and discover outfits, and where shopping decisions get easier because you see how things are styled, not just listed. Before we were an app, we were an Instagram community, and that dialogue is still the soul of how we show up on social.
We're hiring someone to own Grape's social media end to end (primarily Instagram). You'll work directly with Niveditha (trends & content head) with a dotted line to Neetha (marketing lead, 10+ years at HUL).
What you'll do
- Own the Instagram calendar across POV, styling utility, product, community, and launches
- Conceptualise and produce reels, carousels and statics that feel like Grape, warm, real, never generic
- Bring alive our core series like Closet Remix, Her Grape Story, and more
- Drive the weekly theme engine with the trends team
- Write copy that makes people save, not scroll
- Run stories as a two-way conversation, not a billboard
- Spotlight curators and community consistently
- Use AI tools (Claude, GPT, Gemini) fluently, built workflows, not just dabbling
Who you are
- 2–5 years running social for a brand, creator, or publication. Bonus if consumer, fashion, or DTC.
- A portfolio of work you've personally shipped, reels, carousels, series
- Sharp instincts for what real women actually want help with
- Strong writing. Non-negotiable.
- Self-starter who can take a brief and run, and knows when to ask
- Care for community over vanity metrics
The assignment (required to be shortlisted)
- Download the Grape app from the App Store or Play Store
- Go to the home screen, find the Discover & shop trends section, pick any theme that excites you
- Spend time on our Instagram @heygrapetown to get our voice
- Create a reel, carousel, set of statics, or combination that brings the theme alive on three levels: outfit discovery, demystification of the trend, and shopping
- Treat it like a real launch, not a mockup
Send your submission, CV, and a short note on why you'd be a great fit to hello@grape.town.
Click on Apply to know more.