Brandatory
Website:
thebrandatory.com
Job details:
Company Description Brandatory is a modern creative branding and digital marketing agency focused on delivering exceptional digital experiences for diverse clients. With over five years of industry experience and more than 250 successful projects, the agency supports brands across 15+ countries. Brandatory is committed to helping organizations unlock and expand their brand potential through strategic and innovative digital solutions. Based in Kolkata, the team combines creativity, strategy, and technology to drive measurable impact for clients. Professionals joining Brandatory can expect a dynamic, growth-oriented environment with global exposure.
Role Description The Social Media Lead is a full-time, on-site role based in Kolkata, responsible for planning, executing, and managing Brandatory’s and clients’ social media presence across multiple platforms. This role includes developing and implementing social media strategies, creating and supervising content calendars, optimizing posts for engagement and reach, and overseeing community management activities such as responding to comments and messages. The Social Media Lead will analyze performance data, prepare reports, and refine strategies to improve brand awareness, follower growth, and campaign effectiveness. Day-to-day tasks also involve collaborating with designers, content creators, and account managers to align social media initiatives with broader marketing campaigns. The role requires staying updated on social media trends, platform updates, and best practices to maintain a competitive and innovative presence.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan and execute effective platform-specific strategies.
- Candidates should possess solid Content Strategy and Writing skills to develop engaging, on-brand content and maintain consistent messaging.
- Candidates should possess excellent Communication skills to collaborate with cross-functional teams and engage effectively with online communities.
- Candidates should possess data analysis and reporting abilities to interpret social media metrics, track KPIs, and adjust campaigns based on performance.
- Candidates should possess experience managing social media for brands or agencies, with familiarity across major platforms (e.g., Facebook, Instagram, LinkedIn, X, YouTube).
- Candidates should possess strong organizational and time-management skills to handle multiple projects, deadlines, and priorities in a fast-paced environment.
- Candidates should possess a bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience.
- Candidates should possess an understanding of digital marketing fundamentals, including basic knowledge of paid social campaigns, branding principles, and audience targeting.
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